Tuesday, 1 November 2011

The Wall > Professional social networking in China is set to reach 100 million by 2013, London Fire Brigade to hold first live Bonfire Night twitterthon

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Professional social networking in China is set to reach 100 million by 2013 [infographic]
Polly Becker
01 November 2011, 12:46PM

A really good infographic here from China's most popular business social network Tianji that shows how different the Chinese social media market is from the rest of the world and its future growth potential.

London Fire Brigade to hold first live Bonfire Night twitterthon over blaze fears
Polly Becker
01 November 2011, 12:45PM

London's fire chiefs are saying that the number of fires on Bonfire Night could rocket this year due to Guy Fawkes night falling on a Saturday.

The Brigade is so concerned about the number of fires, it will be holding the world's first ever live Bonfire Night twitterthon in a bid to reduce the number of fires caused by raging bonfires and out of control fireworks.

My big problem with 'engagement'
Adrian Goodsell
01 November 2011, 12:22PM

In a recent post high priest of web measurement, Avinash Kaushik, suggests that we look to try to measure four core metrics that will help tell us how we're doing with our social media efforts:

The 25 most valuable blogs in the US - 2011
@gordonmacmillan
01 November 2011, 11:03AM

24/7 Wall St has published its list of the 25 most valuable blogs in the US. It is an interesting list with interesting price tags attached showing that blogs continue to be huge business. Combined they are worth almost $1 billion.

Google+ bounces back, traffic up in October
Dan Leahul
01 November 2011, 9:46AM

Google+ notched a 30% increase in page views in October compared to last month, although usage is still way down from the week the service experienced a surge in traffic after it dropped its invitation-only access, according to new figures from Experian Hitwise.

Agencies experiment with Promoted Tweets
@gordonmacmillan
01 November 2011, 9:33AM

Interesting to see who is taking up and trying out Twitter’s Promoted Products. As well as agencies using it for clients they are also starting to use it to promote themselves.

Immediacy vs Depth: which side are you on?
Jeremy Garner
31 October 2011, 1:09PM

Do you have the attention span of a spider monkey that’s drunk five cappuccinos?

I was delving into the issue of shortening attention spans recently, and one essay in particular caught my eye. Written by Douglas Rushkoff , media analyst and documentary writer, it was entitled ‘The internet makes me think in the present tense.'

Qantas slammed for bad social media service during shutdown
Polly Becker
31 October 2011, 12:35PM

While many airlines are great on social media, with Delta, KLM and British Airways all scoring well others are terrible. Qantas proved itself a case in point at the weekend after it grounded all flights in its dispute with staff.

Is fake Shippam's Paste Twitter feed a marketing win?
Dan Leahul
31 October 2011, 9:35AM

A jokester purporting to be an intern with Shippam's Paste has been tweeting a string of bizarre and downright hilarious posts about the brand's meat spreads, while also poking a bit of fun at the business of digital marketing and social media engagement as a whole.

The Independent begins charging and launches £19.99 iPad app
@gordonmacmillan
31 October 2011, 9:26AM

Big changes at the Independent today, which last week celebrated the first birthday of its ‘i’ newspaper, as it unveils a new website with an international paywall, which we recently reported was under consideration, as well as a paid for iPad app.

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