| | London Fire Brigade to hold first live Bonfire Night twitterthon over blaze fears | Polly Becker | 01 November 2011, 12:45PM | London's fire chiefs are saying that the number of fires on Bonfire Night could rocket this year due to Guy Fawkes night falling on a Saturday. The Brigade is so concerned about the number of fires, it will be holding the world's first ever live Bonfire Night twitterthon in a bid to reduce the number of fires caused by raging bonfires and out of control fireworks. | | | My big problem with 'engagement' | Adrian Goodsell | 01 November 2011, 12:22PM | In a recent post high priest of web measurement, Avinash Kaushik, suggests that we look to try to measure four core metrics that will help tell us how we're doing with our social media efforts: | | | The 25 most valuable blogs in the US - 2011 | @gordonmacmillan | 01 November 2011, 11:03AM | 24/7 Wall St has published its list of the 25 most valuable blogs in the US. It is an interesting list with interesting price tags attached showing that blogs continue to be huge business. Combined they are worth almost $1 billion. | | | Google+ bounces back, traffic up in October | Dan Leahul | 01 November 2011, 9:46AM | Google+ notched a 30% increase in page views in October compared to last month, although usage is still way down from the week the service experienced a surge in traffic after it dropped its invitation-only access, according to new figures from Experian Hitwise. | | | | | Immediacy vs Depth: which side are you on? | Jeremy Garner | 31 October 2011, 1:09PM | Do you have the attention span of a spider monkey that’s drunk five cappuccinos? I was delving into the issue of shortening attention spans recently, and one essay in particular caught my eye. Written by Douglas Rushkoff , media analyst and documentary writer, it was entitled ‘The internet makes me think in the present tense.' | | | | | Is fake Shippam's Paste Twitter feed a marketing win? | Dan Leahul | 31 October 2011, 9:35AM | A jokester purporting to be an intern with Shippam's Paste has been tweeting a string of bizarre and downright hilarious posts about the brand's meat spreads, while also poking a bit of fun at the business of digital marketing and social media engagement as a whole. | | | | | | | Latest jobs | | | | | | | |
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