| Latest news | |  | | | | | Burberry, MailOnline, O2 and Mumsnet.com are among the first UK brand partners to launch pages on Google's social network, Google+, as it steps up its challenge to Facebook. | | |  | | | | | Apple is hiring a digital marketing team to lead the reinvigoration of its App Store by making it a more attractive proposition both to brands and consumers in the face of growing competition. | | |  | | | | | A&N Media, the publisher of the Daily Mail, is set to make a number of operational changes, which could include a fresh round of redundancies and changes to reporting lines, following a six-week review of the business. | | |  | | | | | Lastminute.com, the online travel retailer, is looking to return to its original, core brand message of 'last-minute' booking as part of a strategic re-evaluation. | | |  | | | | | Microsoft is set to launch co-branded marketing campaigns with media partners such as Sky, Channel 4 and LoveFilm to promote its Xbox console as a broadcasting platform. | | |  | | | | | The first publicly available analysis of Twitter's 'promoted tweet' products in the UK suggests that consumer engagement levels have been well above average. | | |  | | | | | American Airlines will launch its first brand campaign for two years this weekend as it attempts to broaden its target audience to include younger, affluent consumers. | | |  | | | | | Adconion Media Group has moved to bulk up its online video ad inventory and technology by buying European ad network Smartclip. | | | | | Opinion | |  | | | | | HTML5 apps are growing in popularity but there's still a strong case for going native, writes Keith Nation, technical partner, ORM London. | | |  | | | | | Repertoire brands have it tough, but they can succeed if they stay mobile and memorable, writes Jonathan Weeks, director at Ipsos MORI. | | | | | Intelligence | |  | | | | | School parents are 28% more likely than the average British adult to often refer to the internet before making purchases, writes Alice Dunn, marketing executive, Kantar Media. | | |  | | | | | Neuromarketing is growing in importance for marketers, writes Andrew McCormick. Here, two experts argue the merits of the technique | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | | | | Marketing Manager | | Recruiter Adam Recruitment | | Salary £30000 - £40000 per annum | | Location North West England | | |  | | |
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