Monday, 7 November 2011

The Wall > Troublemakers could be banned from social media, Twice as many firms have closed deals on Facebook compared to Twitter, Hyundai and Microsoft consider the ways celebs think

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Troublemakers could be banned from social media
@gordonmacmillan
07 November 2011, 4:19PM

Back in the summer during the London riots, as the Sun and Mail blamed Twitter for fuelling them, David Cameron talked of pulling social networks in response.

This led to a meeting between Facebook, Twitter Blackberry and the Home Secretary Theresa May to discuss the issue of social networks and social unrest. While that idea seemed to die in the summer it is now back on the agenda as Twitter executives, including CEO Dick Costolo, went to number 10 today and a variant of that idea emerges that could see individuals banned from social networks.

Twice as many firms have closed deals on Facebook compared to Twitter [infographic]
Polly Becker
07 November 2011, 3:16PM

A really good infographic here packed with stats comparing SEO and social media and how each helps generate business for B2B and B2C marketers.

While no surprise to learn that consumer marketers are far more active on Facebook than B2B it might come as more of a surprise to learn that three times as many B2B marketers are active on Twitter than consumer ones. Overall almost 47% developed leads from Facebook, 35% on LinkedIn and 34% on Twitter.

Hyundai and Microsoft consider the ways celebrities think
Paul Howell
07 November 2011, 3:15PM

Hyundai and Microsoft Advertising consider the ways celebrities thinkIn line with its new brand positioning of ‘new thinking, new possibilities’, Hyundai has embarked on a unique digital content campaign featuring the inner-most thoughts of a range of international celebrities.

The top 10 global online videos with Angry Birds, Siri and the Hot Girl vs Zombie
goviral
07 November 2011, 12:28PM

Go Viral’s latest list of the biggest viral videos this month includes appearances from Angry Bird, Siri on iPhone 4S, GoPro, Nike’s Jordan Melo M8, British Airways and the Hot Girl vs. Zombie among others.

GADGET UPDATE powered by Stuff: Siri's best lines and the iPad mini from
James Walters
07 November 2011, 11:41AM

Motorola Xoom 2 Media Edition hands on review

If Apple is planning an iPad Mini for 2012, then Motorola has beaten it to the punch with its Xoom 2 Media Edition, a pint-sized little brother to the 10.1in Xoom 2 (read our Xoom 2 hands on review). But how will the 8.2in Xoom 2 Media Edition, ahem, measure up when it's staring down the likes of Samsung's is-it-a-phone-is-it-a-tablet Galaxy Note?

$10,000 per tweet, welcome to Twitter's weird world of celebrity endorsements
Dan Leahul
07 November 2011, 9:37AM

A new generation of tweeting "celebrities" (indeed, a begrudging use of the term) is having their pockets filled at the rate of $10,000 (£6,256) per tweet by awkwardly endorsing brands and, often, their ill-fitting products.

Truly amazing and original social network revealed
Polly Becker
07 November 2011, 9:19AM

We laughed. It seems only fair to share. This social network does sound amazing.

It is a wonder that someone hasn’t thought of this already. Oh wait…

@ShippamsPaste shut down, creator has their say
Rich Leigh
04 November 2011, 12:54PM

In true overdramatic-parent style, I must confess to occasionally pulling out the 'I'm not angry, I'm just disappointed' reprimand when my five year old plays up. It's a tried and tested disciplining method that not only tells her when she's done wrong, but in a clipped, scathing way. No wasted words. No pulled punches.

Do you tumble? 2012 will be all about Tumblr
@gordonmacmillan
04 November 2011, 11:31AM

Business Insider recently reported comments made by Buddy Media CEO, Mike Lazerow, whose prediction for 2012 is all about the quick and easy microblogging platform Tumblr.

One of the reasons he cited for that growth is that the Obama campaign has recently launched a very nice Tumblr blog as an additional to all of its other social media activity as part of the 2012 presidential campaign.

Big brands warming to Facebook but advertising spend remains skewed
Dan Leahul
04 November 2011, 10:06AM

Despite some recent success enjoyed by big brand advertisers?like Ford's spokespuppet 'Doug' campaign?Facebook is forecast to capture only 6.4% of total online ad spending this year.

According to the Wall Street Journal, Ford spent more than $95m promoting its 'Doug' campaign on TV and print, but less than 5% of that was spent on Facebook, which garnered 43,000 "likes". Of 'Doug’s' Facebook fans, 61% said they were more likely to consider buying a Ford Focus, the car it was advertising.

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