Digital AM - IAB Engage: Dan Cobley, Ola Ahlvarsson and Guy Phillipson; YouTube; Arena Quantum; Clarks

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news IAB ENGAGE: New Google MD claims 'privacy matters' by Sarah Shearman 03 November 2011, 12:10PM Dan Cobley, Google's newly installed managing director of UK and Ireland, highlighed the importance of consumer privacy in his appearance at IAB Engage this morning. IAB ENGAGE: Marketers should direct budget to experimentation, says advisor by Matthew Chapman 03 November 2011, 11:30AM Companies should set aside a budget for experimentation to take advantage of the opportunities provided by the digital age, according to Ola Ahlvarsson, chief executive at start-up advisory firm Result. IAB ENGAGE: We are moving into web 3.0 era, says IAB's Phillipson by Sarah Shearman 03 November 2011, 09:49AM "We are moving into an age of web 3.0", with data and attribution "really important" and "incredible opportunities for creative like never before," IAB chief executive Guy Phillipson told the trade body's annual conference this morning. IAB to reveal final data from brand building trilogy by Matthew Chapman 03 November 2011, 09:30AM The Internet Advertising Bureau (IAB) will unveil the final part of its year-long study into building brands online at today's annual Engage conference, where up to 600 marketers will convene for the industry event. YouTube picks Adam & Eve for content drive by Matt Williams 03 November 2011, 08:00AM YouTube has appointed Adam & Eve to handle pan-European advertising activity as it looks to invest in a broader range of original entertainment content. Arena Quantum to revamp its offering by Katherine Levy 03 November 2011, 10:50AM Havas Media is repositioning its specialist digital media agency Arena Quantum to focus on digital business consultancy. Clarks targets younger men by Nicola Clark 03 November 2011, 09:20AM Clarks, the heritage shoe brand, is launching a range of catwalk inspired footwear in a bid to broaden the appeal of the brand to men. Also in the news We7 hires marketer from Yo! Sushi by Sarah Shearman, 02 November 2011, 12:00PM BBC Children in Need rolls out Facebook donation drive by Sarah Shearman, 02 November 2011, 10:50AM Revolution Forum: Spotify, MailOnline and Match speakers confirmed by Staff, 02 November 2011, 11:13AM Nearly 90% of the UK without all 3G networks by Sarah Shearman, 02 November 2011, 10:20AM From the blogs Q Art Greg Taylor 03 November 2011, 5:50PM Partnership Marketing grows the NY Marathon Chris J Reed 03 November 2011, 5:37PM Elisabeth Murdoch asked her father to remove brother James @gordonmacmillan 03 November 2011, 4:38PM Why is a product any better because it is made in your country? Chris J Reed 03 November 2011, 12:48PM How To Measure Social Media Success In 2012 Felix Morgan 03 November 2011, 11:57AM Latest jobs Marketing Executive Recruiter The Africa Channel Salary Competitive Location Central London Junior Art Director Recruiter Indigo Salary £22-27k Location London Head of Display - Digital Recruiter dmpeople Salary £50,000 - £70,000 - experience dependent Location Soho Creative Director Recruiter Digital Gurus Salary £70 - £80 per annum + Benefits Location London Circulation & Marketing Manager - Events & Exhibitions Recruiter Formula Won Salary Up to £40k doe + benefits Location London Senior Proposition Manager Recruiter Hudson Salary £50000 - £55000 per annum Location City of London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders