Thursday, 3 November 2011

Marketing Daily - Unilever is on a quest for magic - and failure is an option; plus David Beckham, Boots, Clarks, and Argos

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Breaking news from Marketing
 
Breaking news from Marketing November 2011
 
Latest News
 
Unilever is on a quest for magic - and failure is an option
Loulla-Mae Eleftheriou-Smith,
03 November 2011
 

Will the FMCG company's 'Crafting brands for life' strategy lead it to...

Marc Mathieu, senior vice president of marketing, Unilever
 
 
David Beckham adopts Sainsbury's ambassador role
Sophie Maden,
03 November 2011
 

David Beckham will become the new face of Sainsbury's when TV chef...

Justin King: Sainsbury's chief executive enlists David Beckham
 
 
Boots sticks with comedy Christmas strategy
Matthew Chapman,
03 November 2011
 

Boots is sticking with its comedic "here come the girls" theme for...

Boots: revives 'here come the girls' concept
 
 
Clarks targets younger men
Nicola Clark,
03 November 2011
 

Clarks, the heritage shoe brand, is launching a range of catwalk inspired...

Clarks: autumn/winter 2011 campaign
 
 
Golfer Rory McIlroy fronts Santander savings campaign
Alex Brownsell,
03 November 2011
 

Santander is rolling out a new TV ad starring its latest brand...

Santander: signs Rory McIlory as brand ambassador
 
 
Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand
John Reynolds,
03 November 2011
 

Oliver Rudgard, marketing director of Tyrrells, is relishing making the most of...

Tyrrell's Oliver Rudgard
 
 
Brand Health Check: Argos
Rachel Barnes,
03 November 2011
 

The retailer's operating profits have plummeted by more than £50m.

Brand Health Check: Argos
 
 
 
Also in the News
 
IAB ENGAGE: New Google MD claims 'privacy matters'
Sarah Shearman,
03 November 2011
 
IAB ENGAGE: Marketers should direct budget to experimentation, says advisor
Matthew Chapman,
03 November 2011
 
IAB ENGAGE: We are moving into web 3.0 era, says IAB's Phillipson
Sarah Shearman,
03 November 2011
 
 
 
Blogs
 
 
Racism: Still there in the advertising industry?
CHRIS BARRACLOUGH
 

Racism has reared its ugly head in football again. Whilst there have been substantial improvements on and off the pitch...

 
 
Have you had an Olaf Swantee moment?
CHRIS BARRACLOUGH
 

For those of you who don’t know, Olaf is the new CEO of “Everything Everywhere” and he is alleged to...

 
 
Is client servicing a dying art?
Heather Westgate
 

'People buy people' the saying goes. This is as relevant in the world of marketing...

 
 
Is Facebook the Infernos of social media?
Nicola Clark
 

The Facebook backlash has begun. Respected software analyst Ray Wang has called the social media...

 
 
Now’s the time to start your new agency
CHRIS BARRACLOUGH
 

There is no better time than to launch a new agency than during a recession. Property, equipment and people are...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

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