Friday, 4 November 2011

Marketing Daily - Neuromarketing: separating fact from fiction; plus Audi, Netflix, Kraft, and Pizza Hut

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Breaking news from Marketing
 
Breaking news from Marketing November 2011
 
Latest News
 
Neuromarketing: separating fact from fiction
Andrew McCormick,
04 November 2011
 

Neuromarketing is growing in importance for marketers, writes Andrew McCormick. Here, two...

Neuromarketing
 
 
Audi hires Euro RSCG exec to senior marketing role
Alex Brownsell,
04 November 2011
 

Audi has hired ad agency executive Kristian Dean to the role of...

Kristian Dean: joins Audi from Euro RSCG
 
 
No red carpet for Netflix
Sarah Shearman,
04 November 2011
 

LoveFilm et al will be taking the US movie-rental brand's UK foray...

Netflix planning for 2012 UK launch
 
 
Mobile shopping service Simply Tap goes live
Sarah Shearman,
04 November 2011
 

Carphone Warehouse, Thorntons and Goldsmiths are among the brand partners for the...

Simply Tap: mobile shopping service goes live
 
 
Customer publishing: The evolution of engagement
Nicola Clark,
04 November 2011
 

Content-oriented strategies have become the lynchpin of many marketing campaigns, but such...

Burberry: Art of the Trench site engaged consumers
 
 
Kraft investors to vote on Cadbury name next year
John Reynolds,
04 November 2011
 

Kraft Foods investors will decide on the name of its global spin-off...

Cadbury: Kraft investors will decide name change
 
 
Pizza Hut undertakes 2m email marketing blitz
John Reynolds,
04 November 2011
 

Pizza Hut is to embark on a two million-strong email marketing blitz...

Pizza Hut: includes deals on its UK Facebook page
 
 
 
Also in the News
 
British Airways owner in grab for BMI
Daniel Farey-Jones,
04 November 2011
 
Helen Edwards on Branding: A flaw in the logic
Helen Edwards,
02 November 2011
 
Andrew Walmsley on Digital: 3D print's revolutionary effect
Andrew Walmsley,
02 November 2011
 
 
 
Blogs
 
 
Racism: Still there in the advertising industry?
CHRIS BARRACLOUGH
 

Racism has reared its ugly head in football again. Whilst there have been substantial improvements on and off the pitch...

 
 
Have you had an Olaf Swantee moment?
CHRIS BARRACLOUGH
 

For those of you who don’t know, Olaf is the new CEO of “Everything Everywhere” and he is alleged to...

 
 
Is client servicing a dying art?
Heather Westgate
 

'People buy people' the saying goes. This is as relevant in the world of marketing...

 
 
Is Facebook the Infernos of social media?
Nicola Clark
 

The Facebook backlash has begun. Respected software analyst Ray Wang has called the social media...

 
 
Now’s the time to start your new agency
CHRIS BARRACLOUGH
 

There is no better time than to launch a new agency than during a recession. Property, equipment and people are...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Market Research Account Manager - Qualitative, Fabric R20K per month, Cape Town, SA

Marketing Analyst, Jarlett de Grouchy £25000 - £30000 per annum + Benefits, Nottinghamshire

Account Manager, GDR Creative Intelligence Ltd £21K to £26K, London

Online Marketing Manager, Dynamic New Alliances Up to £40K, Hertfordshire

Head of Communications, First Capital Connect Competitive, Old Street, London

Communications Manager, Badenoch & Clark £300 per day, City of London

Digital Senior Account Director -creative agency, Direct Recruitment Up to £60k, London

Natural Search Account Manager, Michael Page Marketing £25000 to £35000 per annum, West End

Marketing Executive, Tarsh Lazare Marketing Recruitment £25,000, South East

Head of Digital, EMR £40000 - £50000 per annum, London

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