Friday, 4 November 2011

Digital AM - Groupon, Simply Tap, Profero, ITV, Guardian, Viral Chart, Pizza Hut, BR App Chart

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Digital AM
Latest news
Groupon valued at nearly $13bn after IPO
Groupon valued at nearly $13bn after IPO
by Sarah Shearman
04 November 2011, 09:50AM
Groupon has raised $700m (£438m) in its much-anticipated initial public offering, making the biggest internet company flotation since Google raised $1.7bn in 2004.
Mobile shopping service Simply Tap goes live
Mobile shopping service Simply Tap goes live
by Sarah Shearman
04 November 2011, 11:55AM
Carphone Warehouse, Thorntons and Goldsmiths are among the brand partners for the launch of Simply Tap, the instant mobile payment service from the Stuart-Rose chaired company Mobile Money Network (MMN).
Profero's Matt Powell takes lead creative role at 20:20
Profero's Matt Powell takes lead creative role at 20:20
by Sara Kimberley
04 November 2011, 08:45AM
20:20 has hired Matt Powell, Profero's creative director, in the same role to oversee work from the agency's London and Newbury offices.
ITV sells bespoke ITV Player presence to Halifax
ITV sells bespoke ITV Player presence to Halifax
by Sara Kimberley
04 November 2011, 10:10AM
Halifax has agreed a month-long deal to sponsor ITV's catch-up service ITV Player.
Guardian News & Media moves to streamline print and digital ad ops
Guardian News & Media moves to streamline print and digital ad ops
by John Reynolds
04 November 2011, 11:28AM
Guardian News & Media (GNM), publisher of the Guardian newspaper, is to simplify its advertising and finance systems by introducing a new piece of software that it hopes will steamline operations and improve efficiencies.
Campaign Viral Chart: Microsoft video most shared of the week
Campaign Viral Chart: Microsoft video most shared of the week
by Ben Hall
04 November 2011, 12:10PM
A six-minute concept video for Microsoft proved to be a social media hit this week, racking up more than 170,000 shares on Facebook, 13,000 tweets and 300 blog posts on the Blogger platform to date, according to a new weekly poll for Campaign.
Pizza Hut undertakes 2m email marketing blitz
Pizza Hut undertakes 2m email marketing blitz
by John Reynolds
04 November 2011, 10:07AM
Pizza Hut is to embark on a two million-strong email marketing blitz to support the launch of its calorie-reduced Pizzetta range.
Facebook demonstrates appeal with BR app chart double-top
Facebook demonstrates appeal with BR app chart double-top
by Daniel Farey-Jones
04 November 2011, 11:35AM
It's a Facebook one-two in this week's BR app chart, while Channel 4's game for its 'Misfits' series puts in its first appearance.
Also in the news
IAB ENGAGE: Communications minister seeks 'careful balance' on privacy versus innovation
by Sarah Shearman, 03 November 2011, 04:15PM
IAB ENGAGE: New Google MD claims 'privacy matters'
by Sarah Shearman, 03 November 2011, 12:10PM
IAB ENGAGE: Marketers should direct budget to experimentation, says advisor
by Matthew Chapman, 03 November 2011, 11:30AM
IAB ENGAGE: We are moving into web 3.0 era, says IAB's Phillipson
by Sarah Shearman, 03 November 2011, 09:49AM
IAB ENGAGE: Digital is not about technology, says LBi's Jordan-Bambach
by Sarah Shearman, 03 November 2011, 03:25PM
From the blogs
Do you tumble? 2012 will be all about Tumblr
@gordonmacmillan
04 November 2011, 11:31AM
Phone hacking: number of possible victims is almost 5,800
@gordonmacmillan
04 November 2011, 10:21AM
Big brands warming to Facebook but advertising spend remains skewed
Dan Leahul
04 November 2011, 10:06AM
The week in search… keeping things fresh
Stefan Hull
04 November 2011, 10:04AM
Has Business to Business social media finally been given a home that works?
Peter Wood
04 November 2011, 9:51AM
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