Friday, 4 November 2011

Global Bulletin from Brand Republic - McLaren, Manchester United, BA, Groupon, Hotwire

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Global bulletin
Latest news
McLaren calls global ad pitch
McLaren calls global ad pitch
by Anne Cassidy
03 November 2011, 08:00AM
McLaren Automotive is looking for an agency to handle its global advertising as it gears up its bid to take on rivals Ferrari, Lamborghini and Porsche in the top-end sports car market.
Manchester United to unveil global social-media network
Manchester United to unveil global social-media network
by Sarah Shearman
01 November 2011, 08:30AM
Manchester United is building its own branded global social network and media outlet, with the aim of targeting its international base of an estimated 350m supporters.
British Airways owner in grab for BMI
British Airways owner in grab for BMI
by Daniel Farey-Jones
04 November 2011, 09:50AM
British Midland International (BMI), the 47-year-old airline brand, could be dropped in the long term by the owner of British Airways, which has agreed to buy it from Lufthansa.
Groupon valued at nearly $13bn after IPO
Groupon valued at nearly $13bn after IPO
by Sarah Shearman
04 November 2011, 09:50AM
Groupon has raised $700m (£438m) in its much-anticipated initial public offering, making the biggest internet company flotation since Google raised $1.7bn in 2004.
Hotwire joins forces with IF Communications to expand into US market
Hotwire joins forces with IF Communications to expand into US market
by Alec Mattinson
03 November 2011, 12:08AM
Hotwire has launched a US operation after recruiting the entire team of tech and digital agency IF Communications.
Publicis Groupe acquires Chinese digital agency Wangfan
Publicis Groupe acquires Chinese digital agency Wangfan
by Sara Kimberley
02 November 2011, 08:25AM
Publicis Groupe has acquired Wangfan, the Chinese digital agency, for an undisclosed sum, as part its two-year plan to double its size in China.
News Corp hit by £56.9m charge for closing NotW
News Corp hit by £56.9m charge for closing NotW
by John Reynolds
03 November 2011, 10:59AM
News Corporation has been hit by a $91m (£56.9m) restructuring charge relating to its closure of the News of the World in July, impacting the company's quarterly net income, which fell 5% to $738m, according to its financial results.
Also in the news
Kraft investors to vote on Cadbury name next year
by John Reynolds, 04 November 2011, 09:32AM
Marketing veteran Philip Almond exits Diageo in shake-up
by Gemma Charles, 01 November 2011, 08:30AM
Telefónica Digital venture names David Nicholas as director of global comms
by Alec Mattinson, 31 October 2011, 05:44PM
Lowe SSP3 and AMV scoop top gongs at IPA Awards
by John Reynolds, 01 November 2011, 11:00PM
MBA nets pan-Euro Rosetta Stone task
by Matt Williams, 03 November 2011, 11:15AM
Ferrero ditches stuffy ambassador image
by John Reynolds, 31 October 2011, 09:19AM
From Singapore - Chris Reed on partnership marketing
Christmas? Which festival is that one?
Chris J Reed
04 November 2011, 12:51AM
POSSIBLY THE WORST ADVERT EVER MADE?..
Chris J Reed
04 November 2011, 12:36AM
Partnership Marketing grows the NY Marathon
Chris J Reed
03 November 2011, 10:37AM
Why is a product any better because it is made in your country?
Chris J Reed
03 November 2011, 5:48AM
Mission Impossible - Coke's positive brand association with Tom Cruise
Chris J Reed
02 November 2011, 3:18AM
Gordon's Republic
Phone hacking: number of possible victims is almost 5,800
@gordonmacmillan
04 November 2011, 10:21AM
Elisabeth Murdoch asked her father to remove brother James
@gordonmacmillan
03 November 2011, 9:38AM
Labour's Tribune magazine to be saved
@gordonmacmillan
29 October 2011, 11:28AM
The Wall blog
Do you tumble? 2012 will be all about Tumblr
@gordonmacmillan
04 November 2011, 11:31AM
Big brands warming to Facebook but advertising spend remains skewed
Dan Leahul
04 November 2011, 10:06AM
The week in search? keeping things fresh
Stefan Hull
04 November 2011, 10:04AM
Has Business to Business social media finally been given a home that works?
Peter Wood
04 November 2011, 9:51AM
AP advises staff not to retweet in social media guidelines
@gordonmacmillan
04 November 2011, 9:39AM
Is social media access a right? Generation Y thinks so
Richard Hamilton
04 November 2011, 8:56AM
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Research from our partner: Future Foundation

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