The Wall > How to measure social media success in 2012, FT reaches a quarter of a million digital subscribers, On what social network should you post your status?

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list How To Measure Social Media Success In 2012 Felix Morgan 03 November 2011, 11:57AM One of the biggest frustrations in social media is the inability to measure its value. There’s no standard metric which is consistently used, which makes it incredibly difficult to work out how well a campaign did. Do we measure based on impressions? Traffic driven to sites? Engagement? Advocacy? Net promoter score? Or simply the amount of fans/followers? FT reaches a quarter of a million digital subscribers @gordonmacmillan 03 November 2011, 11:54AM Yesterday, I blogged on how The New York Times paywall was working as its digital subscriber numbers grow. Today the Financial Times has issued an update on how its paywall is going from strength to strength and has broken through a significant barrier.It says the number of paying digital subscribers to the FT has broken through the quarter of a million mark for the first time. That represents an increase of more than 30% year on year. On what social network should you post your status? [infographic] Polly Becker 03 November 2011, 11:13AM So many social networks so little time. So here’s the thing you have status update that you are simply burning to share, but where in the world do you post it? What social network is your update best suited to? The death of the European mobile dream Jon Michael Bishop 03 November 2011, 11:00AM Another week, another two seismic shifts in the mobile market. Firstly, Nokia launch their new range of last chance saloon Windows Phone smartphones and Sony buys up Ericsson's share of Sony-Ericsson. BBC launches localised sites for Asia, India and Australia/NZ James Walters 03 November 2011, 9:14AM BBC.com is launching three new editions of its site for Asia, India and Australia/New Zealand. The sites are aimed at delivering localised and bespoke news coverage to audiences in those regions. Private chat arrives for Twitter by way of Blether @gordonmacmillan 03 November 2011, 8:45AM An interesting little addition to the Twitterverse here from Blether Labs. It has launched the beta of its real time Twitter private group chat application, !blether. It means that you can cht to several Twitter users, but ensure no one else sees your conversation. Tim Berners-Lee's very first website (plus nine more treats from Internet Week Europe) Sue Keogh 02 November 2011, 4:12PM Internet Week Europe 2011, the second annual celebration of Europe's digital industry, kicks off next week. Running from 7th to 11th November, the event will see 200 conferences, workshops, panels, entertainment, social media meet-ups and parties taking place across London. A few thoughts on Google brain implants Jeremy Garner 02 November 2011, 2:10PM I was chatting with our Innovation Director, Rob Meldrum, the other day about what might happen if Google decides to officially make a play for developing a brain implant. As I tore an almond croissant into miniature chunks to enjoy with my yummington hot beverage, I began to wonder what the implications would be for digital advertising and permission-based marketing. Ye olden ads come to Twitter [funny] Polly Becker 02 November 2011, 11:41AM These are brilliant. Someone at the Birmingham Archives and Heritage, which collects and preserves original and printed records of historical significance relating to Brum, has set up a Twitter account that is “tweeting whimsical advertising from days gone by taken from historic newspaper ads. Two-thirds of brands ignoring Twitter's squeaky wheels, study Dan Leahul 02 November 2011, 11:21AM Only 29% of companies responded to a customer complaint when the grievance was aired publicly on Twitter, according to a new study, while about 86% of customers would have liked to receive some kind of follow-up. Latest jobs Social Media Data Analyst - Advertising Agency Recruiter The Blueprint Salary £30000 - £35000 per annum + benefits Location City of London Superior Art Director/Digital Designer for exceptional agency Recruiter Digital Gurus Salary £43000 - £45000 per annum Location London Display Media Account Manager Recruiter I Spy Marketing Salary Dependent on experience Location Covent Garden, London Digital Marketing Manager Recruiter eOne Entertainment UK Ltd Salary £30,000 - £40,000 Location Central London Senior Account Manager - Top Digital Agency Recruiter The Blueprint Salary £35000 - £40000 per annum + bonus + package Location London New Media Advisor Recruiter London Borough of Barking & Dagenham Salary £36,306 - £38,961 Location Barking and Dagenham Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders