| A few thoughts on Google brain implants | | Jeremy Garner | | 02 November 2011, 2:10PM |  I was chatting with our Innovation Director, Rob Meldrum, the other day about what might happen if Google decides to officially make a play for developing a brain implant. As I tore an almond croissant into miniature chunks to enjoy with my yummington hot beverage, I began to wonder what the implications would be for digital advertising and permission-based marketing.
| | | | Ye olden ads come to Twitter [funny] | | Polly Becker | | 02 November 2011, 11:41AM |  These are brilliant. Someone at the Birmingham Archives and Heritage, which collects and preserves original and printed records of historical significance relating to Brum, has set up a Twitter account that is “tweeting whimsical advertising from days gone by taken from historic newspaper ads.
| | | | Two-thirds of brands ignoring Twitter's squeaky wheels, study | | Dan Leahul | | 02 November 2011, 11:21AM |  Only 29% of companies responded to a customer complaint when the grievance was aired publicly on Twitter, according to a new study, while about 86% of customers would have liked to receive some kind of follow-up.
| | | | | | | The New York Times paywall is working | | @gordonmacmillan | | 02 November 2011, 9:41AM |  The New York Times put out a press release yesterday, the big headline of which was that it has recorded a slight rise in the print circulation of the paper’s Sunday edition, but the real story was that its total digital subscriptions now stand at more than 751,000 and are growing.
| | | | | | | | | | London Fire Brigade to hold first live Bonfire Night twitterthon over blaze fears | | Polly Becker | | 01 November 2011, 12:45PM |  London's fire chiefs are saying that the number of fires on Bonfire Night could rocket this year due to Guy Fawkes night falling on a Saturday.
The Brigade is so concerned about the number of fires, it will be holding the world's first ever live Bonfire Night twitterthon in a bid to reduce the number of fires caused by raging bonfires and out of control fireworks. | | | | My big problem with 'engagement' | | Adrian Goodsell | | 01 November 2011, 12:22PM |  In a recent post high priest of web measurement, Avinash Kaushik, suggests that we look to try to measure four core metrics that will help tell us how we're doing with our social media efforts:
| | | | The 25 most valuable blogs in the US - 2011 | | @gordonmacmillan | | 01 November 2011, 11:03AM |  24/7 Wall St has published its list of the 25 most valuable blogs in the US. It is an interesting list with interesting price tags attached showing that blogs continue to be huge business. Combined they are worth almost $1 billion.
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