Wednesday, 2 November 2011

Marketing Daily - Microsoft launches global Kinect campaign; plus Lynx, Start Today, We7, H&M and Revolution Forum

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Breaking news from Marketing
 
Breaking news from Marketing November 2011
 
Latest News
 
Microsoft ads showcase social impact of Kinect
Matt Chapman,
02 November 2011
 

Microsoft is launching a global campaign highlighting the wider social impact of...

Kinect: technology used by doctors
 
 
Major brands join forces in Start Today sustainability initiative
Gemma Charles,
02 November 2011
 

Procter & Gamble, British Gas and Eurostar are among a coalition of...

Start Today: sustainability initiative
 
 
Lynx unveils £5.6m ad drive for 'Final Edition'
Loulla-Mae Eleftheriou-Smith,
02 November 2011
 

Lynx, the Unilever-owned male-grooming brand, is to support its latest variant, Lynx...

Lynx: £5.6m apocalypse-themed campaign
 
 
H&M to give new brands standalone stores
Loulla-Mae Eleftheriou-Smith,
02 November 2011
 

H&M, the fashion retailer, is creating its first standalone stores in the...

H&M: autumn/winter 2011 campaign
 
 
Revolution Forum: Spotify, MailOnline and Match speakers confirmed
Staff,
02 November 2011
 

Spotify's UK managing director Chris Maples and James Bromley, managing director of...

Spotify's Chris Maples will deliver a keynote at the Revolution Forum
 
 
We7 hires marketer from Yo! Sushi
Sarah Shearman,
02 November 2011
 

We7, the digital music service, has hired Yo! Sushi marketer Mark McCulloch...

Mark McCulloch: joins We7
 
 
Selfishness not altruism drives sustainability, say marketing chiefs
Matthew Chapman,
01 November 2011
 

Selfishness rather than altruism is the best way to drive a sustainable...

Caroline Taylor: IBM vice president of marketing and communications
 
 
 
Also in the News
 
BBC Children in Need rolls out Facebook donation drive
Sarah Shearman,
02 November 2011
 
Nikon renews Hollyoaks sponsorship
Loulla-Mae Eleftheriou-Smith,
02 November 2011
 
 
 
Blogs
 
 
Have you had an Olaf Swantee moment?
CHRIS BARRACLOUGH
 

For those of you who don’t know, Olaf is the new CEO of “Everything Everywhere” and he is alleged to...

 
 
Is client servicing a dying art?
Heather Westgate
 

'People buy people' the saying goes. This is as relevant in the world of marketing...

 
 
Is Facebook the Infernos of social media?
Nicola Clark
 

The Facebook backlash has begun. Respected software analyst Ray Wang has called the social media...

 
 
Now’s the time to start your new agency
CHRIS BARRACLOUGH
 

There is no better time than to launch a new agency than during a recession. Property, equipment and people are...

 
 
Amazon Kindles a Fire
Iremonger
 

People talk about Amazon’s new colour table, the Fire (just released in the...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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