Friday, 4 January 2013

Breaking news from Brand Republic - Morrisons, The Sun, Marmite, Camapaign Viral Chart, ZenithOptimedia, Dentsu, Channel 4/Group M

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Latest news
Embattled Morrisons bets on Ant and Dec partnership
Embattled Morrisons bets on Ant and Dec partnership
by Matthew Chapman
04 January 2013, 09:57AM
Morrisons is making a multimillion-pound investment in building a relationship with 'Britain's Got Talent' hosts Ant and Dec, putting them in its TV advertising and sponsoring their programming on ITV.
The Sun pens press ad for Argentina to say 'hands off the Falklands'
The Sun pens press ad for Argentina to say 'hands off the Falklands'
by Maisie McCabe
04 January 2013, 09:30AM
The Sun has taken out a full-page ad in the Buenos Aires Herald to respond to the open letter to David Cameron from Argentinian president Cristina Fernandez de Kirchner which appeared in British national newspapers yesterday.
Marmite offers public chance to vote on Oxford Street lights switch-off
Marmite offers public chance to vote on Oxford Street lights switch-off
by John Reynolds
04 January 2013, 10:18AM
Marmite is offering the public the chance to vote on when to switch off the Oxford Street Christmas lights this weekend, in a novel marketing initiative.
Campaign Viral Chart: 2012 hangs on a while longer
Campaign Viral Chart: 2012 hangs on a while longer
by Sarah Johnson
04 January 2013, 09:00AM
Google and YouTube's reviews of 2012 dominate this week's viral chart, with Fiat taking third place with its rap about motherhood.
ZenithOptimedia hires Tim Hipperson to succeed Gerry Boyle
ZenithOptimedia hires Tim Hipperson to succeed Gerry Boyle
by Maisie McCabe
03 January 2013, 04:00PM
ZenithOptimedia has appointed Tim Hipperson, the outgoing chief executive of digital and direct agency G2 Joshua, as its new chief executive, replacing Gerry Boyle, who will become global managing partner and UK chairman.
Dentsu plans PR expansion with US agency acquisition
Dentsu plans PR expansion with US agency acquisition
by Lynsey Barber
04 January 2013, 09:56AM
Japanese advertising group Dentsu has acquired US agency Mitchell Communications Group as it plans to expand its global PR capabilities.
Channel 4 begins 2013 without Group M's £300m spend
Channel 4 begins 2013 without Group M's £300m spend
by Maisie McCabe
03 January 2013, 12:05PM
Channel 4 and UKTV have begun 2013 without ads for clients of WPP's Group M, after failing to come to a deal over terms for the £300m of TV ad spend Group M agencies usually place with Channel 4 sales.
The Sun launches sing-along ad campaign
The Sun launches sing-along ad campaign
by Sara Kimberley
03 January 2013, 11:28AM
The Sun has launched a quirky TV ad featuring a young child singing to help the nation through the 'most depressing' month of the year.
Very.co.uk strikes click-to-buy partnership with Channel 5
Very.co.uk strikes click-to-buy partnership with Channel 5
by Daniel Farey-Jones
03 January 2013, 11:51AM
Very.co.uk products, including branded dressing gowns, are set to feature in the Big Brother house with click-to-buy placement on the Channel 5 website.
Inventive Strategies To Win Over The Student Market

In this live webcast UCAS reveals the latest student trends that can help you make your campaigns more relevant, exciting and profitable. Sign up for free here.
 
Opinion
Think BR: Push vs pull - why search isn't going anywhere
Think BR: Push vs pull - why search isn't going anywhere
by Chris Philp
04 January 2013, 08:00AM
Search, in its ever-adapting forms, will be here for a long time to come, writes Chris Philp, SEO account manager, iProspect.
Think BR: Jumping out of the outdoor advertising box
Think BR: Jumping out of the outdoor advertising box
by Mike Troy
04 January 2013, 08:00AM
We've seen some creative examples of outdoor ads in recent years; what will 2013 bring, asks Mike Troy, research director, Ipsos ASI.
Intelligence
Rings of confidence
Rings of confidence
by John Tylee
03 January 2013, 11:23AM
Adland's A Listers loved the way the Olympics lifted the country, but they also like a cab home in time to sob at the Channel 4 Paralympic TV ad. By John Tylee
Marketers at risk of turning consumers into brand blockers
Marketers at risk of turning consumers into brand blockers
by Kieran Kilmartin
24 December 2012, 08:30AM
New research looks at whether marketers are spending wisely on social media, writes Kieran Kilmartin, marketing director EMEA & India, Pitney Bowes Software.
Also in the news
Industry pays tribute to 'lobbying legend' Douglas Smith
by John Owens, 04 January 2013, 08:38AM
Pret A Manger hires former Green & Blacks marketer as marketing chief
by John Reynolds, 03 January 2013, 11:22AM
FA launches 'Battle of the Bands' to mark 150th anniversary
by John Reynolds, 03 January 2013, 01:02PM
Latest Blog Entries
Clearly whiskey
Greg Taylor, 04 January 2013
The Sun Publishes 'Hands Off' Falkland Islands ad in Argentine newspaper
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