Friday, 4 January 2013

Digital AM - Google, Zeebox, Marmite, Campaign Viral Chart

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Digital AM
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'Expect Google to encroach more into comparison space', says iProspect's Barlow
'Expect Google to encroach more into comparison space', says iProspect's Barlow
by Daniel Farey-Jones
04 January 2013, 11:50AM
Google is likely to step up competition with Moneysupermarket and Comparethemarket in the wake of US regulators closing their investigation into its search practices, according to iProspect's John Barlow.
Zeebox adds Shazam-style audio-recognition feature
Zeebox adds Shazam-style audio-recognition feature
by Maisie McCabe
04 January 2013, 11:51AM
Zeebox, the TV companion app part-owned by BSkyB, is to integrate a Shazam-style audio-recognition feature, so that the second-screen experience on the app can synchronise with what is showing on TV.
Marmite offers public chance to vote on Oxford Street lights switch-off
Marmite offers public chance to vote on Oxford Street lights switch-off
by John Reynolds
04 January 2013, 10:18AM
Marmite is offering the public the chance to vote on when to switch off the Oxford Street Christmas lights this weekend, in a novel marketing initiative.
Campaign Viral Chart: 2012 hangs on a while longer
Campaign Viral Chart: 2012 hangs on a while longer
by Sarah Johnson
04 January 2013, 09:00AM
Google and YouTube's reviews of 2012 dominate this week's viral chart, with Fiat taking third place with its rap about motherhood.
Promotion: Multiple Digital Touch Points: One Voice

Consumers are channel agnostic. Hear from Andrex's Head of Integrated Communications, as he reveals how to create a consistent message across several consumer touch points. Sign up for free here.
 
Also in the news
Very.co.uk strikes click-to-buy partnership with Channel 5
by Daniel Farey-Jones, 03 January 2013, 11:51AM
WPP invests $70m in minority stake in Globant
by Daniel Farey-Jones, 03 January 2013, 10:18AM
BT plugs YouView with new ad character
by Daniel Farey-Jones, 02 January 2013, 09:30AM
Latest Blog Entries
The pleasure of anticipation
Tara Beard-Knowland, 04 January 2013
Clearly whiskey
Greg Taylor, 04 January 2013
The Sun Publishes 'Hands Off' Falkland Islands ad in Argentine newspaper
@gordonmacmillan, 04 January 2013
A great ad testifying to the power of newspapers
@gordonmacmillan, 03 January 2013
Ten ways to make your budget stretch further in 2013
Ardi Kolah, 03 January 2013
Give better
Greg Taylor, 03 January 2013
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BR Insight
Multiple Digital Touch Points: One Voice (Webcast)
Powering a consistent brand message across a multichannel campaign calls...
Inventive Strategies to Win Over the Student Market (Webcast)
With the average student spending over 3.7 hours a day online and a comb...
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Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports)
This hard-hitting expert report forms the final chapter of our 3-part ca...
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The final instalment of our 3 part Digital On Trial campaign is a hard-h...
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