Thursday, 3 January 2013

Marketing Daily - Pret A Manger hires former Green & Blacks chief to top marketing job; plus Green Flag, Next, MoneySupermarket.com, and The Sun

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Breaking news from Marketing
 
Breaking news from Marketing January 2013
 
Latest News
 
Pret A Manger hires former Green & Blacks marketer as marketing chief
John Reynolds,
03 January 2013
 

Pret A Manger has appointed former Green & Blacks marketer Mark Palmer...

Pret A Manger: appoints Mark Palmer as marketing director.
 
 
Green Flag relaunches with 'no matter what' service pledge
Alex Brownsell,
03 January 2013
 

Green Flag, the Direct Line Group-owned breakdown company, is re-launching with a...

Green Flag: new pledge
 
 
Next and John Lewis defy gloom with strong Christmas growth
Matthew Chapman,
03 January 2013
 

Next has followed John Lewis in reporting strong sales growth over Christmas,...

Christmas shoppers: both Next and John Lewis reported strong festive period sales
 
 
MoneySupermarket takes on rivals with space shuttle ad
Alex Brownsell,
03 January 2013
 

MoneySupermarket is the latest price comparison website to launch a New Year...

MoneySupermarket: ad features Top Gun soundtrack
 
 
FA launches 'Battle of the Bands' to mark 150th anniversary
John Reynolds,
03 January 2013
 

The FA is launching a 'Battle of the Bands' initiative to celebrate...

Contenders: rappers Devlin and Lethal Bizzle will compete to find an FA Cup anthem
 
 
The Sun launches sing-along ad campaign
Sara Kimberley,
03 January 2013
 

The Sun has launched a quirky TV ad featuring a young child...

The Sun: Big Smile Giveaway ad
 
 
Very.co.uk strikes click-to-buy partnership with Channel 5
Daniel Farey-Jones,
03 January 2013
 

Very.co.uk products, including branded dressing gowns, are set to feature in the...

Celebrity Big Brother: Channel 5 signs click-to-buy placment deal with Very.co.uk
 
 
Promotion: Storytelling: Captivate Your Audience With Interactive Online Video
Hear from Microsoft’s Marketing Director as he explains why interactive online video is the forward when it comes to capturing the attention of your consumers. Sign up for free here.
 
Also in the News
 
Nestlé wins tit-for-tat trademark battle with Cadbury
John Reynolds,
02 January 2013
 
Gocompare hires Stephen Hawking to save nation from Gio Compario
Matthew Chapman,
02 January 2013
 
Argentina takes out newspaper ad appeal to Cameron on Falkland Islands
Maisie McCabe,
03 January 2013
 
 
 
Blogs
 
 
Meaningful alcohol marketing isn’t just for Christmas
Paul Frampton
 

POP. Wahey. It’s nearly time to crack open the Champagne. The festive season is yet again upon us and with...

 
 
Puppies and Purpose â€" The Positive Impact of Informal Learning
Brand Learning
 

This post is provided by Martin Borrett, Group Client Director at Brand Learning , global experts in transforming Marketing Capabilities....

 
 
Starbucks is easy to boycott. But what about Spurs?
Unofficial Partner
 

Character is what you do when you think nobody is watching. This phrase came to mind when reading the Independent’s...

 
 
Is Brand Simplification Simply Wrong?
Dave Roberts
 

"Surely not... not Google?! Not after fourteen years of hyper logo creativity? They wouldn't evolve their logo into something...

 
 
The battle of the Christmas 2012 ads
Richard Fullerton
 

Waitrose Christmas 2012 TV ad - cheap and cheerful. The battle of the Christmas 2012 ads has reached a...

 
 
 
 
 
 
Whitepapers
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
Inventive Strategies to Win Over the Student Market (Webcast)
 
With the average student spending over 3.7 hours a day online and a comb...
 
 
Storytelling: Captivate Your Audience with Interactive Online Video (Webcast)
 
At its very core, marketing is storytelling, resonating emotionally with...
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 3-part ca...
 
 
Digital on Trial: Harness 2012’s Key Trends to Seize Opportunities in 2013 (Expert Reports)
 
The final instalment of our 3 part Digital On Trial campaign is a hard-h...
 
 
 
 
Jobs of the Week

Web Manager - leading B2C brand, Ad Lib £competitive salary+benefits, West Sussex

Campaign Marketing Manager - Fashion, ReThink Recruitment £60000.00 - £65000.00 per annum + Benefits + Bonus + Car, City of London

Account Director, Direct Recruitment £35,000 - £45,000, West London

E-Experience Manager, Michael Page Digital £40000 to £50000 per annum, Middlesex

CRM Manager, Michael Page Digital £30000 to £40000 per annum, London

Digital Project Manager with UX Experience, Creative Recruitment £250 - £300 per day, City of London

Digital Account Director, Michael Page Agency £35000 to £45000 per annum, Birmingham

PR writer, Michael Page Agency £20000 to £22000 per annum, Bolton

Head of Brand, Cancer Research UK £Competitive, London

Events Manager, Ad Lib £28000 to £32000 per annum, Bristol

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