Thursday, 3 January 2013

Campaign Daily Fix - Channel 4, The Sun, Argentina, WPP, Dreams, Gocompare, ITV

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Latest News
Channel 4 begins 2013 without Group M's £300m spend
by Maisie McCabe,
03 January 2013, 12:05PM
Channel 4 begins 2013 without Group M's £300m spend
Channel 4 and UKTV have begun 2013 without ads for clients of WPP's Group M, after failing to come to a deal over terms for the £300m of TV ad spend Group M agencies usually place with Channel 4 sales.
The Sun launches sing-along ad campaign
by Sara Kimberley,
03 January 2013, 11:28AM
The Sun launches sing-along ad campaign
The Sun has launched a quirky TV ad featuring a young child singing to help the nation through the 'most depressing' month of the year.
Argentina takes out newspaper ad appeal to Cameron on Falkland Islands
by Maisie McCabe,
03 January 2013, 10:10AM
Argentina takes out newspaper ad appeal to Cameron on Falkland Islands
Cristina Fernandez de Kirchner, the president of Argentina, has taken out a strongly worded ad in national newspapers that says the UK is a "colonial power" for its continued ownership of the Falkland Islands.
WPP invests $70m in minority stake in Globant
by Daniel Farey-Jones,
03 January 2013, 10:18AM
WPP invests $70m in minority stake in Globant
WPP has acquired 20% of Globant, an international technology services provider headquartered in Buenos Aires, for approximately $70m (£43m).
Dreams to sponsor Celebrity Big Brother
by Daniel Farey-Jones,
02 January 2013, 12:32PM
Dreams to sponsor Celebrity Big Brother
Channel 5 has signed up bed retailer Dreams to sponsor the new series of 'Celebrity Big Brother', which starts tomorrow (3 January).
Gocompare hires Stephen Hawking to save nation from Gio Compario
by Matthew Chapman,
02 January 2013, 11:28AM
Gocompare hires Stephen Hawking to save nation from Gio Compario
Gocompare.com is bringing out an ad that shows theoretical physicist Stephen Hawking creating a black hole to save the nation from annoying tenor Gio Compario.
ITV secures This Morning sofa product placement from DFS
by Daniel Farey-Jones,
02 January 2013, 10:30AM
ITV secures This Morning sofa product placement from DFS
ITV has agreed the third product-placement deal for daytime show 'This Morning', with DFS providing sofas for the set for a year from today.
Latest Work
Gocompare "Hawking" by Dare
02 January 2013, 12:13PM
Gocompare
Professor Stephen Hawking, the theoretical physicist and author, attempts to kill off Gocompare's annoying tenor Gio Compario in the new spot for the "Saving the nation" campaign.
William Hill "passion" by Fabula
02 January 2013, 11:29AM
William Hill
Start-up agency Fabula has created its first work for William Hill since winning a place on the betting company's roster last year.
Colombian Government "operation Bethlehem" by Lowe SSP3
17 December 2012, 02:15PM
Colombian Government
Paxo "the turkey whisperer" by McCann London
17 December 2012, 12:35PM
Paxo
Also in the News
ESPN promotes the Cup Of Dreams as it enters the third round
by Maisie McCabe, 26 December 2012, 12:01AM
Very.co.uk strikes click-to-buy partnership with Channel 5
by Daniel Farey-Jones, 03 January 2013, 11:51AM
Next and John Lewis defy gloom with strong Christmas growth
by Matthew Chapman, 03 January 2013, 11:44AM
Pret A Manger hires former Green & Blacks marketer as marketing chief
by John Reynolds, 03 January 2013, 11:22AM
Blogs
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