Tuesday, 7 October 2014

Campaign Daily Fix - NatWest, Dave Trott, UKTV, Channel 5, Aunt Bessie, Johnnie Walker, Haig Club

 

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Latest news
NatWest launches fairer banking campaign
by Louise Jack,
07 October 2014, 10:56AM
NatWest launches fairer banking campaign
NatWest is promoting its fairer banking positioning through an above-the-line campaign.
The Desperation Awards
by Dave Trott,
07 October 2014, 09:47AM
The Desperation Awards
It was one of the biggest advertising awards shows in New York.
UKTV expands Jan Gooze-Zijl's role following Jordan departure
by Gurjit Degun,
07 October 2014, 12:21PM
UKTV expands Jan Gooze-Zijl's role following Jordan departure
UKTV has appointed Jan Gooze-Zijl, its chief financial officer, to the position of chief financial and operations officer, following the departure of Julia Jordan.
The ethics of exploiting a tragedy
by Neil Dawson,
07 October 2014, 10:23AM
The ethics of exploiting a tragedy
After DHL's ill-advised post on Facebook that asked followers to "like" its page to send F1 driver Jules Bianchi best wishes for a speedy recovery following his crash at the Japanese Grand Prix, Neil Dawson, chief strategy officer at Europe at Sapien...
Channel 5's record figures lift Northern & Shell into profit
by Louise Jack,
07 October 2014, 08:14AM
Channel 5's record figures lift Northern & Shell into profit
Northern & Shell, the owner of Express Newspapers and OK magazine, reported a pre-tax profit of £43.9 million in 2013, up from £20.1 million pre-tax loss in 2012 after record figures at Channel 5.
Aunt Bessie's promotes Yorkshire pud and chicken combo in tactical campaign
by Gurjit Degun,
07 October 2014, 11:48AM
Aunt Bessie's promotes Yorkshire pud and chicken combo in tactical campaign
Aunt Bessie's, the William Jackson Food Group frozen brand, has launched a targeted campaign to challenge the belief that Yorkshire puddings should only be served with a beef roast dinner.
Johnnie Walker event represents a 'brave new world'
by Gurjit Degun,
06 October 2014, 11:47AM
Johnnie Walker event represents a 'brave new world'
Johnnie Walker Blue Label's "symphony in blue" event represents a "brave new world" of branded entertainment, according to the television production and events staging company Done & Dusted.
David Beckham celebrates the launch of Haig Club whisky
by Gemma Charles,
06 October 2014, 05:30PM
David Beckham celebrates the launch of Haig Club whisky
David Beckham has unveiled Haig Club, a single grain whisky which he helped to create, at an exclusive event over the weekend.
Promoted
2014 IPA Effectiveness Awards shortlist spotlight: easyJet 'Generation easyJet'
by IPA,
25 September 2014, 09:00AM
2014 IPA Effectiveness Awards shortlist spotlight: easyJet 'Generation easyJet'
easyJet shifted perceptions across Europe with its first aspirational branding campaign, 'generation easyJet'.

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Latest Work

Snickers "Mr Bean Kung Fu" by AMV BBDO
07 October 2014, 11:02AM
Snickers
Mars Chocolate has unveiled a Snickers ad featuring the Rowan Atkinson character Mr Bean as a martial arts master. The ad, created by AMV BBDO, was made in Mandarin with English subtitles and filmed in a style reminiscent of martial arts epics such a...
NatWest "goodbye, hello" by M&C Saatchi
07 October 2014, 10:17AM
NatWest
NatWest is promoting its fairer banking positioning with an ad campaign. The spot, created by M C Saatchi, features people bidding farewell in a number of situations, such as a couple waving goodbye to bad weather as they leave for somewhere hot. The...
SSE "Maya the Orangutan" By Adam & Eve/DDB
07 October 2014, 07:30AM
SSE
SSE has launched its first ad campaign since appointing Adam Eve/DDB last year. The 90-second spot features a CGI orangutan visiting a city and experiencing energy. It was created by James Gillham and Graham Cappi. The campaign, which aims to hig...

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