Sunday Supplement - Taking an in-depth look at the biggest issues in marketing

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Marketing Sunday Supplement , 05th October 2014

Total data: where creativity meets technology How human-computer symbiosis is driving the future of big data The human touch can never be replaced by an automatic download Whatever your technology nirvana, let it be more than 140 characters sent on a phone 'Keep fighting the good fight' - says Camelot's Dianne Thompson on her retirement Coca-Cola Life and Pepsi True's green branding devalues the colour's ethical heritage Six ways to embrace smartphone shopping Match.com's Karl Gregory on singles, aphrodisiacs and his desire to live in the moment Are brands guilty of a lack of creativity in their mobile marketing? Why brands need to adapt to fluid forms Apple Watch gives wearables a much-needed shot in the arm Charles Vallance on the secret of great creative work: "Does it entertain me?" Lawrence Dallaglio on leadership: 'Succeed with dignity and lose with grace' Why brands should beware of the bland Helen Edwards: Crowdsourcing is to commercial creativity what karaoke is to pop music JOBS BOARD Shopper Insights Manager , PepsiConegotiable , Theale SENIOR ACCOUNT EXECUTIVE/ACCOUNT MANAGER | BTL Agency | Confectionery | £23k-£28k , Judi Pattonup to £30k , London Senior Account Manager , Ice (London) LtdCompetitive Salary dependent on experience , Windsor, Berkshire Account Manager - Retail/Charity up to £35k , Network Career Consultants£30000 - £35000 per annum , London Are you a Freelance AM, SAM or AD in a UK creative agency? We need you! Day rates £150 - £250 a day! , Barker GravesUp to £250/day , London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr...

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