Tuesday, 7 October 2014

The Wall > Don't let your brand be a turkey this Christmas

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Don't let your brand be a turkey this Christmas
Chris Dobson
07 October 2014, 10:03AM

Christmas by Puno 3000As marketers, we all know the importance of creating a smart digital strategy in the run up to Christmas. And it's never been as important as right now with one in five consumers in the UK and US doing all of their holiday shopping online. The British consumer is one of the most digitally savvy in the world, reportedly spending an average of 11 hours a day on media.

The phablet: The end of display advertising as we know it?
Sam Barnett
06 October 2014, 1:14PM

IpadgirlSo the iPhone 6 has arrived and added its name to the growing list of smart phones with extra-large screen sizes, otherwise known as 'phablets'. However, it is the entrance of Apple into the market that has cemented them as a mainstay for mobile users everywhere.

The Wall meets... Clippet co-founder Grace Regan
Rachel Bull
06 October 2014, 10:57AM

Grace ClippetClippet might just be a revolution in mobile news consumption. The recently launched news app is aimed at 18 to 28-year-olds and provides 60-second audio clips on the biggest news stories of the day. Its founders, Grace Regan and James MacLeod - both 23, have big aims to change the media landscape by delivering the news in a way that works for generation mobile. And they’ve shunned video in doing so. We caught up with Regan last week to find out more.

I believe 3D printing is the future... of e-commerce
The Wall
03 October 2014, 1:46PM

3Dprinter2Twenty years ago the first product (a Sting album don’t you know) was sold via a secure online transaction and voila, e-commerce was born.

During the past two decades, the concept of buying and selling online has evolved from a novelty to a necessity and e-commerce now represents 21% of retail sales in the UK.

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