Sunday, 30 November 2014

Sunday Supplement - Taking an in-depth look at the biggest issues in marketing

Marketing Sunday Supplement

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Marketing Sunday Supplement
Marketing Sunday Supplement , 30th November 2014
How Black Friday turned UK retailers into cynical opportunists
How Black Friday turned UK retailers into cynical opportunists
Brands are damaging the Internet of Things' rep with continuous non-news
Brands are damaging the Internet of Things' rep with continuous non-news
Why Spotify and Uber's tie-up provides a glimpse into a 'masscierge-driven' future
Why Spotify and Uber's tie-up provides a glimpse into a 'masscierge-driven' future
Google Contributor: the end of ads on the web?
Google Contributor: the end of ads on the web?
F1 boss Bernie Ecclestone on his billion-dollar brand
F1 boss Bernie Ecclestone on his billion-dollar brand
How real innovation got lost in all the guff
How real innovation got lost in all the guff
Deconstructing the art and science of storytelling
Deconstructing the art and science of storytelling
In a world where consumers have multiple identities, brands must find new ways to keep up
In a world where consumers have multiple identities, brands must find new ways to keep up
Meet Generation Z, the tech timebomb set to change marketing forever
Meet Generation Z, the tech timebomb set to change marketing forever
The true meaning behind 35 top brand names
The true meaning behind 35 top brand names
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Brand Manager , Ball & Hoolahan£40,000 + Car/ Car Allowance , South East England
Creative Director, PR Agency, London Office + Great Benefits , Fleishman-HillardUp to £100,000, dep on experience , London (Central), London (Greater)
Head of Digital & Social - Dublin / London , The Great & The GoodIn the region of £60,000 - £65,000 per annum , Dublin
ACCOUNT DIRECTORS - Integrated/ATL/TTL/BTL/SP/Shopper/Retail - London - up to £50k , Judi Patton£40k-£50k plus excellent benefits , London (Central), London (Greater)
Group Account Director - Experiential Agency , The Great & The Good£70,000 - £75,000 per annum , London
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Some of this week's most read features and opinions

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Staff costs and slow growth hit agencies
27 November 2014, 08:00AM
Staff costs and slow growth hit agencies
Agency employment costs are the biggest threat to operating profit margins, the latest Kingston Smith W1 survey reveals.By Ian Graham.
Taking great care over the Great War
27 November 2014, 08:00AM
Taking great care over the Great War
Sainsbury's Christmas ad campaign demanded a production with sensitivity and authenticity, Tim Riley writes.
Agencies cannot continue to give their ideas away
by Claire Beale,
27 November 2014, 08:00AM
Agencies cannot continue to give their ideas away
I'm used to agencies telling me how great they really are, really: just look at all this work, and this smart thinking, and all these tools with silly names.
Awards success masks our creative shortcomings
by Magnus Djaba,
27 November 2014, 08:00AM
Awards success masks our creative shortcomings
Will Facebook at Work appeal to brands?
27 November 2014, 08:00AM
Will Facebook at Work appeal to brands?
The social giant is moving into LinkedIn territory with a professional network. But will it work, David Benady asks.
Failing to Succeed
27 November 2014, 09:00AM
Failing to Succeed
In a new series, the headhunter LIZH seeks out ideas, trends and people who are applying creativity in new and different ways. First up, LIZH examines the notion of failure and how embracing it can lead to great success
Should sibling shops be in one building?
27 November 2014, 08:00AM
Should sibling shops be in one building?
Does the move to bring wide-ranging and often disparate agencies together makes sense?
The Buzz
27 November 2014, 08:00AM
The Buzz
Why Lewis Hamilton is prepared for agency life
by Arif Durrani,
27 November 2014, 08:00AM
Why Lewis Hamilton is prepared for agency life
It's awkward question time: What do Lewis Hamilton, President Obama and 1.3 per cent of the UK's advertising and media agency workforce have in common?
ZenithOptimedia takes on '365' user approach
27 November 2014, 08:00AM
ZenithOptimedia takes on '365' user approach
The media agency is putting its faith in a user-experience focus after a two-year rollercoaster ride, Ed Owen reports.
Dave Trott: If you can't stop it, steer it
by Dave Trott,
25 November 2014, 12:45PM
Dave Trott: If you can't stop it, steer it
Each year a group of neo-Nazis march through a small German town.
Diary: Cock-and-balls story
27 November 2014, 08:00AM
Diary: Cock-and-balls story
Word reaches Diary that Leo Burnett's bald executive creative director, Justin Tindall, was once so keen to impress his girlfriend that he made the, erm, ballsy move to match his collar and cuffs, if you know what we mean.
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Saturday, 29 November 2014

Dispatches - The biggest stories on Marketing in the last seven days

Dispatches

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Dispatches
Dispatches , 29th November 2014
Sony ends World Cup sponsorship as Qatar corruption claims mount
Sony ends World Cup sponsorship as Qatar corruption claims mount
British Airways brand chief Frank van der Post departs
British Airways brand chief Frank van der Post departs
Police called as Black Friday events go awry
Police called as Black Friday events go awry
Sainsbury's WWI Christmas ad escapes ban despite more than 700 complaints
Sainsbury's WWI Christmas ad escapes ban despite more than 700 complaints
Working with start-ups eliminates 'fear of failure', Unilever says
Working with start-ups eliminates 'fear of failure', Unilever says
'We weren't making travel easy for our customers,' says EasyJet chief
'We weren't making travel easy for our customers,' says EasyJet chief
Oreo YouTubers ads banned for failing to clearly indicate marketing partnership
Oreo YouTubers ads banned for failing to clearly indicate marketing partnership
MPs label Twitter and Facebook T&Cs 'more complex than Shakespeare'
MPs label Twitter and Facebook T&Cs 'more complex than Shakespeare'
Branson backs 'sharing economy' as government prepares to rewrite rules
Branson backs 'sharing economy' as government prepares to rewrite rules
Brands target consumers on buses with iBeacons trial
Brands target consumers on buses with iBeacons trial
BT confirms it is in talks to acquire O2 in the UK
BT confirms it is in talks to acquire O2 in the UK
Macmillan Cancer Support scoops Brand of the Year Award
Macmillan Cancer Support scoops Brand of the Year Award
JOBS BOARD
Brand Manager , Ball & Hoolahan£40,000 + Car/ Car Allowance , South East England
Creative Director, PR Agency, London Office + Great Benefits , Fleishman-HillardUp to £100,000, dep on experience , London (Central), London (Greater)
Head of Digital & Social - Dublin / London , The Great & The GoodIn the region of £60,000 - £65,000 per annum , Dublin
ACCOUNT DIRECTORS - Integrated/ATL/TTL/BTL/SP/Shopper/Retail - London - up to £50k , Judi Patton£40k-£50k plus excellent benefits , London (Central), London (Greater)
Group Account Director - Experiential Agency , The Great & The Good£70,000 - £75,000 per annum , London
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