| The rise of wearable tech beyond Google Glass: it's a matter of style | | Daniela Cecilio | | 26 November 2014, 10:03AM |  In the last few weeks it has been revealed that many Google Glass developers are shifting their focus to wearable tech devices such as smartwatches. Launched with an initial $1,500 price tag, it looks like the Google Glass' buzz is starting to wane, only two years after Google Co-founder Sergey Brin revealed it to the world.
| | | | 5 things to avoid when marketing to a youth audience | | Matthew Dicks | | 26 November 2014, 9:45AM |  For marketers, there is no greater challenge than promoting your goods and services to young people. In the past the challenge was to produce advertising that wasn't too patronising, cringeworthy, or transparently craven.
| | | | How to beat the hackers this season | | Scott Meyer | | 25 November 2014, 11:03AM |  Ebay, Reuters, The Racing Post, JPMorgan Chase, and Target - what do all these companies have in common? Each has been the recent victim of security breaches and made the headlines as a result.
| | | | Where brands are going wrong on YouTube | | Ian Styles | | 25 November 2014, 10:08AM |  Out of the 5,000 most popular channels on YouTube just 74 are brands. It's a mind-blowing statistic, given the video platform's millions of daily users and the size of marketing budgets for international brands.
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