Monday 24 November 2014

Sainsbury's kicks off £60m media pitch, Zurich, the north, Google, Lewis Hamilton, Proximity, DCM, Possible, BT

 

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Latest news
Sainsbury's calls £60 million media review
by Arif Durrani,
24 November 2014, 12:39PM
Sainsbury's calls £60 million media review
Sainsbury's has started a review of its £60 million media planning and buying business, handled by PHD for 19 years.
Zurich launches snowmen cinema campaign across Europe
by James Swift,
24 November 2014, 01:00PM
Zurich launches snowmen cinema campaign across Europe
Zurich is today launching a Europe-wide cinema and online campaign showing the insurer's employees going to great lengths to protect some snowmen.
'It's not so grim up North'
by Paul Wheeler,
24 November 2014, 12:55PM
'It's not so grim up North'
Paul Wheeler, the chief operating officer of MediaCom North Group, asks: "Is it time for agencies in London to return to the regions?"
Google faces break-up call from Europe
by Shona Ghosh,
24 November 2014, 11:40AM
Google faces break-up call from Europe
Google is facing pressure in Europe to split into separate companies, as politicians from the European Parliament draft a resolution intended to end the firm's search monopoly.
Brands use social media to congratulate F1 champion Lewis Hamilton
by Maisie McCabe,
24 November 2014, 09:41AM
Brands use social media to congratulate F1 champion Lewis Hamilton
Brands including Mercedes-Benz have taken to social media to congratulate Lewis Hamilton on winning his second Formula 1 Drivers Championship, following the British driver's victory at the Abu Dhabi Grand Prix at the weekend.
Proximity hires Nick Baker as planning director
by James Swift,
24 November 2014, 11:22AM
Proximity hires Nick Baker as planning director
Proximity London, the Omnicom-owned direct marketing agency, has hired VCCP Me's Nick Baker as a planning director.
Cinema ads eight times more effective at making brands stand out than TV, says DCM
by Gurjit Degun,
24 November 2014, 11:06AM
Cinema ads eight times more effective at making brands stand out than TV, says DCM
Ads shown in cinemas have more of an impact on the audience compared with those watching TV, according to research by Digital Cinema Media (DCM).
Grant Thornton appoints Possible as global digital agency
by Kate Magee,
24 November 2014, 10:40AM
Grant Thornton appoints Possible as global digital agency
Grant Thornton, the accounting and business advisory company, has appointed Possible as its global digital agency.
BT confirms it is in talks to acquire O2 in the UK
by Sara Spary,
24 November 2014, 10:54AM
BT confirms it is in talks to acquire O2 in the UK
BT has confirmed it is exploring a possible deal to buy O2 in the UK from Telefonica.
BMA calls on ASA to ban TV ad featuring woman 'smoking' e-cigarette
by Ben Bold,
24 November 2014, 09:27AM
BMA calls on ASA to ban TV ad featuring woman 'smoking' e-cigarette
The British Medical Association has accused the first-ever TV ad featuring someone "smoking" an e-cigarette of breaking advertising rules by appealing to non-smokers and has called on the ASA to ban the spot.
Promoted
See what Geoffrey Goodwin had to say at the AOL digital upfronts
30 October 2014, 01:03PM
See what Geoffrey Goodwin had to say at the AOL digital upfronts

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Also in the news

Arqiva Hall of Fame 2014: Whiley, Feltz, Campbell and Brazil...
by Arif Durrani, 24 November 2014, 08:00AM
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Campaign Viral Chart: Sainsbury's Christmas ad tops the table
by Gurjit Degun, 21 November 2014, 12:57PM
Asda brings Extra Special to TV for Christmas after two-year absence
by Sara Spary, 21 November 2014, 12:07PM
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Latest Work

British Airways and Visit Britain "unexpected Britain" by Bartle Bogle Hegarty
24 November 2014, 09:39AM
British Airways and Visit Britain
British Airways and Visit Britain have combined to launch an online and press campaign, extolling the wonders of Britain to audiences in China, India and the US. Bartle Bogle Hegarty created five films for the campaign. One is about a father who take...
Freeview "left behinds" by Leo Burnett London
24 November 2014, 08:51AM
Freeview
Unsold jumble sale items come alive and sing I Want To Know What Love Is in a new campaign for Freeview, the free-to-air digital TV service. Leo Burnett London created the ad, which opens on unsold ornaments and toys at an empty jumble sale. The fi...
O2 "walk - Ed Sheeran" by VCCP
21 November 2014, 12:47PM
O2
Singer Ed Sheeran follows Michael Bubl and The Gorillaz in getting his own O2 "walk" ad to promote his Wembly Stadium shows. The ad, which was created by VCCP and shot in one take, opens with Sheeran in his bedroom and then follows him as he walks t...
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