Thursday, 20 November 2014

Media PM - ITV, YouTube, should agencies be quitting London?, tech viewpoint on UX versus marketing, The Outdoor Planning Awards 2015

Media PM Bulletin

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Media PM Bulletin
20th November 2014
ITV impresses investors to top  TV sales survey
ITV impresses investors to top TV sales survey
An all-round performance sees the ITV sales team top this year's commercial TV broadcaster rankings, while the deal-makers at Channel 5 are honourable runners-up, Maisie McCabe writes.
YouTube generation: brand with care
YouTube generation: brand with care
2014 was the year that YouTube creators invaded the public consciousness. Over the next three pages, we see how brands are utilising these stars.
Should agencies be quitting London?
Should agencies be quitting London?
Is the tide that has always swept the best creative talent to London from the regions about to turn?
Technology cannot win the battle for hearts and minds
Technology cannot win the battle for hearts and minds
I was struck by a comment on Radio 4's Hidden Histories Of The Information Age: "The weakness of modern strategy is that it is too reliant on technology - the triumph of accuracy of outputs with no impact on outcomes."
Should outdoor companies create content divisions?
Should outdoor companies create content divisions?
JCDecaux is testing the content waters. But is the 'eight-second medium' the right environment, David Benady asks
Tech viewpoint on UX versus marketing
Tech viewpoint on UX versus marketing
Outdoor Planning Awards 2015 launch with new data and brand building categories
Outdoor Planning Awards 2015 launch with new data and brand building categories
The Outdoor Planning Awards, run by Brand Republic and Clear Channel, is open for entries this week with a range of categories expanded to reflect the changing nature of the industry and the tools at its disposal.
Latest blogs
Why Channel 4's programmatic announcement is good news for us all
Why Channel 4's programmatic announcement is good news for us all
Channel 4's move to create a programmatic marketplace for their Video on Demand (VoD) inventory is excellent news all around, says Marco Bertozzi, president of Audience on Demand, EMEA and North America client services.
How the UK is leading the way in brand safety online
How the UK is leading the way in brand safety online
The news last month that Yahoo, AOL and Google's DoubleClick have joined Microsoft in the fight against online ad misplacement by having their ad serving processes certified by JICWEBS, further underlines how the UK leads the way in safety online, says ABC's Richard Foan.
Radio influence grows for UK advertisers
Radio influence grows for UK advertisers
The latest Rajar results show the UK radio industry to be in great shape and should serve as a great wake-up call to advertisers, says Simon Kilby, head of marketplace at Bauer Media.
Why international news still matters
Why international news still matters
The business of traditional television news has never been stronger, says Liz Nunn, UK sales director at CNN International.
Media Owners take games into their own hands
Media Owners take games into their own hands
A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thoughts.
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