Tuesday, 25 November 2014

Digital AM - Cheil Worldwide, Bulmers, Snapchat, 7Up, Spotify

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Cheil Worldwide buys Iris stake
Cheil Worldwide buys Iris stake
by James Swift
25 November 2014, 12:15AM
Cheil Worldwide is buying a stake in Iris as part of a deal giving the South Korean agency group the option to later acquire 100 per cent of the business.
Bulmers to reproduce Twitter users' handles as knitwear in 'yarn-bombing' campaign
Bulmers to reproduce Twitter users' handles as knitwear in 'yarn-bombing' campaign
by Ben Bold
25 November 2014, 10:07AM
Social media narcissists who have always yearned to see their Twitter handle reproduced in knitwear, your time has come. Bulmers wants to get people drinking cider in the winter months by injecting some woollen colour into their lives.
Samsung becomes first Our Story sponsor on Snapchat
Samsung becomes first Our Story sponsor on Snapchat
by Gurjit Degun
25 November 2014, 11:01AM
Snapchat, the mobile app that lets users share photos and videos, allowed advertising on its Our Story feature for the first time over the weekend.
7Up kicks off global campaign with urban knitting ad
7Up kicks off global campaign with urban knitting ad
by James Swift
25 November 2014, 10:08AM
7Up Free, the sugar free lemon and lime fizzy drink owned by PepsiCo, is launching a global campaign featuring people with quirky interests, like urban knitting.
Why Spotify and Uber's tie-up provides a glimpse into a 'masscierge-driven' future
Why Spotify and Uber's tie-up provides a glimpse into a 'masscierge-driven' future
by James Kirkham
25 November 2014, 10:00AM
The deal between Spotify and Uber that allows passengers to control the music during their taxi rides offers marketers a great example of how technology can be used to make consumers' everyday lives effortlessly convenient, says James Kirkham, global...
O2 Gift Hacker lets shoppers crowdfund Christmas presents
O2 Gift Hacker lets shoppers crowdfund Christmas presents
by Shona Ghosh
25 November 2014, 09:35AM
O2 has launched Gift Hacker, a Kickstarter-style site that lets multiple shoppers chip in for a gift and send it to the recipient before Christmas.
VisitBritain crowdsources digital marketing campaign
VisitBritain crowdsources digital marketing campaign
by Gurjit Degun
24 November 2014, 05:04PM
VisitBritain, the tourism agency, has crowdsourced nine films for the second part of its international "sounds of Great Britain" digital marketing campaign.
Watch: Benetton 'stones' woman with flowers to end violence
Watch: Benetton 'stones' woman with flowers to end violence
by Shona Ghosh
25 November 2014, 09:15AM
United Colours of Benetton has partnered with UN Women, the UN's agency for gender equality, in an effort to end abuse against women.
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