Digital AM - Yahoo to acquire BrightRoll for $640m, plus Asda; C4; The Berlin Wall; Bauer Media

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Yahoo to acquire BrightRoll for $640m by Gurjit Degun 12 November 2014, 10:48AM Yahoo is to acquire BrightRoll, the programmatic video advertising platform, for $640 million (£402.7 million) in cash. Asda trials in-store beacons by Shona Ghosh 12 November 2014, 09:00AM Asda is trialling beacon technology at a handful of stores in the UK, as it experiments with new formats to keep shoppers engaged. Channel 4 launches programmatic VoD marketplace by Gurjit Degun 12 November 2014, 09:17AM Channel 4 is to offer advertisers a digital marketplace to buy advertising programmatically, from next year on All 4, its new video on-demand (VoD) platform. PROMOTION Social Media Webinar: Amplifying the Event Experience 3 December, 15.00 GMT This live webinar reveals how to create the most compelling, far-reaching social media experiences by amplifying live event content through social channels. Save Your Spot Berlin Wall recreated as listenable sound-wave to mark 25th anniversary of 'The Fall' by Ben Bold 12 November 2014, 10:51AM The frequency peaks and troughs of a sound-wave create an accurate silhouette of the Berlin Wall, replete with audio spikes as watchtowers, with the wave forming a listenable track created by SoundCloud to mark the 25th anniversary of the collapse of... Bauer Media repositions local radio portfolio by Gurjit Degun 12 November 2014, 10:17AM Bauer Media has repositioned its local radio portfolio in a bid to engage a wider audience. Cancer Research gives two fingers to Big Tobacco with #SmokeThis selfie campaign by Shona Ghosh 12 November 2014, 11:34AM Cancer Research UK is calling on its social media followers to show two fingers to the tobacco industry with its #SmokeThis selfie campaign. Imperial Tobacco ads for smoking app banned by ASA by Ben Bold 12 November 2014, 08:31AM An Imperial Tobacco ad campaign promoting a free-to-download app listing smoking-friendly bars and venues has been banned by the Advertising Standards Authority for "normalising" and "condoning" smoking. Latest jobs Account Manager - Third Sector Recruiter Haymarket Media Group Salary Dependent on Experience Location Teddington (City/Town), London (Greater) Strategic Account Director - Branding and Digital Recruiter Tomorrow Recruitment Salary £45000.00 - £55000.00 per annum Location East London Account Director, Temp to Perm, London Recruiter Blue Skies Marketing Recruitment Salary £45000 - £55000 per annum Location London Paid Social Trading Director Recruiter Aspire Salary £45000 - £55000 per annum Location London Sales and Marketing Manager Recruiter Stopgap Salary £30000 - £40000 per annum Location London New Product Development Manager Recruiter Stopgap Salary £30000 - £32000 per annum Location South East England From the blogs 4 things David McCandless can teach us about planning (and data) Joe Smith 12 November 2014, 8:32AM Freelancers are the future of hyper-specialised teams Xenios Thrasyvoulou 12 November 2014, 8:21AM How to harness location-specific experiences in 2015 James Senior 11 November 2014, 10:11AM Every Lidl helps Simon Glover 11 November 2014, 10:02AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders