| Latest news | |  | | | | | Nearly three-quarters of UK consumers have heard of Black Friday, the nickname given to the Friday after Thanksgiving when retailers cut their prices and offer promotions, according to research from eDigitalResearch. | | |  | | | | | Sainsbury's "Christmas is for sharing" ad managed less than a third of the online views achieved by John Lewis ad in its first 24 hours. | | |  | | | | | Duracell has been snapped up for $4.7bn (�3bn) by American tycoon Warren Buffett's Berkshire Hathaway group, ending Procter & Gamble's ownership of the battery brand synonymous with a copper top and drumming pink bunny. | | | |
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|  | | | | | Campaign takes of look at the major Christmas ads including John Lewis, Sainsbury's, Waitrose, Asda and Debenhams, some of which have pulled at viewers' heartstrings, while others have offered up some comedy. | | |  | | | | | Mark Given, Sainsbury's head of brand communications, spoke to Marketing about the development of the supermarket's epic ad and the sensitivities of using the First World War to advertise a brand. | | |  | | | | | High-profile marketer Amanda Mackenzie is set to embark on a two-year secondment from Aviva, where she will lead a new UN development project with renowned film director Richard Curtis, the founder of Red Nose Day and Make Poverty History. | | | | | | | Latest jobs | | | News Editor - C&IT | | Recruiter Haymarket Media Group | | Salary Dependent on Experience | | Location Teddington (City/Town), London (Greater) | | | | |  | | From the blogs  | | | | | | | | | | | |
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