Media AM - BBC plots £18m media consolidation, plus Oreo; Hearst; The Sun; Cinema ads

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26th November 2014

BBC plots £18m media consolidation The BBC has expanded plans to review its £5 million media account to include the planning and buying business for BBC Orchestras, BBC Worldwide, World Service and Global News. Oreo YouTubers ads banned for failing to clearly indicate marketing partnership Oreo ads starring YouTubers including Dan and Phil have been banned by the Advertising Standards Authority because the ads did not clearly state the work was part of a marketing campaign for the Mondelez confectionery brand. Hearst launches Good Housekeeping Institute online Hearst magazines has launched the first stand-alone digital product for the Good Housekeeping brand, Good Housekeeping Institute online, which will feature product reviews. 'Customers will pay for digital content' as subscribers reach 225,000, says The Sun editor The Sun, News UK's tabloid, has reported its number of digital subscribers has more than doubled to almost 250,000, less than 15 months after erecting a paywall around its content. Cinema ads eight times more effective at making brands stand out than TV, says DCM Ads shown in cinemas have more of an impact on the audience compared with those watching TV, according to research by Digital Cinema Media (DCM). Should outdoor companies create content divisions? JCDecaux is testing the content waters. But is the 'eight-second medium' the right environment, David Benady asks Mindshare's Huddle 2014 widens media horizons From creativity of the human brain to a sports brand launch, the key word at the event is collaboration. By David Benady. As the business changes, know what you stand for Waking up to Bob Geldof asking for money, again, has made me a tad nostalgic this week, and highlighted the power that comes from having a clear mission. ITV impresses investors to top TV sales survey An all-round performance sees the ITV sales team top this year's commercial TV broadcaster rankings, while the deal-makers at Channel 5 are honourable runners-up, Maisie McCabe writes. Technology cannot win the battle for hearts and minds I was struck by a comment on Radio 4's Hidden Histories Of The Information Age: "The weakness of modern strategy is that it is too reliant on technology - the triumph of accuracy of outputs with no impact on outcomes." Should agencies be quitting London? Is the tide that has always swept the best creative talent to London from the regions about to turn? Latest blogs Which party will use outdoor effectively to lead the 2015 election agenda? Will fear or cheer carry the most impact on voters and the wider media next year? asks Naren Patel, chief executive of Primesight. Mindshare's huddle: next generation technology and powering dreams It's hard not to get caught up in the sheer 'wow' factor of Mindshare's annual huddle day, says Immediate Media's Toby Hicks. Why Channel 4's programmatic announcement is good news for us all Channel 4's move to create a programmatic marketplace for their Video on Demand (VoD) inventory is excellent news all around, says Marco Bertozzi, president of Audience on Demand, EMEA and North America client services. How the UK is leading the way in brand safety online The news last month that Yahoo, AOL and Google's DoubleClick have joined Microsoft in the fight against online ad misplacement by having their ad serving processes certified by JICWEBS, further underlines how the UK leads the way in safety online, says ABC's Richard Foan. Radio influence grows for UK advertisers The latest Rajar results show the UK radio industry to be in great shape and should serve as a great wake-up call to advertisers, says Simon Kilby, head of marketplace at Bauer Media. Senior Sales Executive , Studio News from £27,000 depending on experience, plus commission, Central London Key Account Manager - award winning digital media company , Media IQ Recruitment £30k + £50k OTE, London (Central), London (Greater) PPC Account Manager (Entry Level) , SYLEX Recruitment £18000 to £25000 per annum, London Sponsorship and Promotions Manager - Up to £35k plus £50K OTE , SYLEX Recruitment £30000 to £35000 per annum, London Business Development Manager , Media Square Recruitment £30,000 - £35,000 + Commission, London (Central), London (Greater)

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