Sainsbury's marketing boss on WWI Christmas ad + Morrisons, Black Friday and Aviva CMO Amanda Mackenzie

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Marketing Daily , 14th November 2014

Sainsbury's marketing boss on WWI Christmas ad: We wanted to bring it to life sensitively Viral review: Sainsbury's Christmas 'truce' ad can't catch #MontythePenguin Sainsbury's vs John Lewis: which Christmas ad do you prefer? Watch: Morrisons kicks off Christmas campaign with Ant and Dec Aviva CMO Amanda Mackenzie to work with Richard Curtis on two-year education project Black Friday gains traction in UK, with 72% of consumers aware of the term Asda lashes out at competitors' 'gimmicks' as Q3 sales fall Top 10 ads of the week: Aldi takes the top spot Asos interactive YouTube film lets users flit from colour to colour Airbnb and KLM turn jet into 'pimped out' hotel Tycoon Warren Buffett pays P&G $4.7bn for Duracell JOBS BOARD Digital Operations Manager , Tottenham Hotspur Football ClubUp to £55,000 + Bonus , North London Business Development Manager , Forsterc. £40k + benefits , London Bridge Station, London (Greater) Senior Marketing Manager , Future Medicine LtdSalary dependent on experience , Finchley Church End, London (Greater) Web and Digital Marketing Officer , Orphans In Need£17,000 to £25,000 , Bradford, West Yorkshire Communications and Marketing Manager , Orphans In Need£25,000 to £33,000 , Bradford, West Yorkshire

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