Friday, 28 November 2014

Digital AM - MPs label Twitter and Facebook T&Cs 'more complex than Shakespeare', plus Seat; Apple FaceTime; the Internet of Things; Richard Branson

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MPs label Twitter and Facebook T&Cs 'more complex than Shakespeare'
MPs label Twitter and Facebook T&Cs 'more complex than Shakespeare'
by Ben Bold
28 November 2014, 08:35AM
A group of MPs has demanded that social media sites make their terms and conditions clearer, arguing that their complexity means consumers unknowingly sign away use of their personal data.
Seat awards UK business to Lowe Profero and DLKW Lowe
Seat awards UK business to Lowe Profero and DLKW Lowe
by Gurjit Degun
28 November 2014, 10:30AM
Seat, the Volkswagen-owned car manufacturer, has appointed Lowe Profero and DLKW Lowe to handle all its UK digital and above-the-line work.
Tarquin's Gin FaceTime campaign celebrates 100th batch
Tarquin's Gin FaceTime campaign celebrates 100th batch
by Gurjit Degun
28 November 2014, 09:34AM
Tarquin's, the gin by Southwestern Distillery, has launched what it claims is the first campaign using Apple FaceTime, to celebrate the 100th batch of the brand.
Brands are damaging the Internet of Things' rep with continuous non-news
Brands are damaging the Internet of Things' rep with continuous non-news
by Gareth James
28 November 2014, 08:00AM
Think of something and put the word "smart" in front of it. It's the new craze. We used to put an "i" in front of things and before that an "e" but not anymore, now it's all about smart things. All the brands are doing it. Smart diapers, smart meters...
Nestle trials placing video ads into Captcha sign-ups
Nestle trials placing video ads into Captcha sign-ups
by Charlotte McEleny
27 November 2014, 05:21PM
Building on the trend for creating branded ads within the Captcha sign-up, Nestle is the first brand to use a new format that adds video into the experience.
Branson backs 'sharing economy' as government prepares to rewrite rules
Branson backs 'sharing economy' as government prepares to rewrite rules
by Shona Ghosh
27 November 2014, 01:58PM
Virgin founder Richard Branson has welcomed the prospect of rule changes that could make life easier for 'sharing economy' businesses such as Airbnb, Uber and Etsy in the UK.
Asos chairman: ignore Pinterest at your peril
Asos chairman: ignore Pinterest at your peril
by Shona Ghosh
27 November 2014, 12:03PM
Pinterest is more important to retailers than distant innovations such as the Oculus Rift, according to Asos chairman Brian McBride.
Mr & Mrs Smith makes Christmas film for the hard-to-please
Mr & Mrs Smith makes Christmas film for the hard-to-please
by Ben Bold
27 November 2014, 11:10AM
"Vouchers! Fucking vouchers," exclaims a woman when her husband gives her a Christmas gift of a stay in a hotel, in a humorous online video ad for boutique hotel service Mr & Mrs Smith.
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