marketing your business online: Media AM - Sainsbury's calls £60 million media review, plus Google; BT; MTV; JCDecaux

Monday 24 November 2014

Media AM - Sainsbury's calls £60 million media review, plus Google; BT; MTV; JCDecaux

Media AM Bulletin


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24th November 2014

Sainsbury's calls £60 million media review

Sainsbury's has started a review of its £60 million media planning and buying business, handled by PHD for 19 years.

Google Contributor: the end of ads on the web?

Google has challenged its own ad-funded business model by launching Contributor, a US service that asks users for a monthly subscription in return for ad-free access to the web.

BT confirms it is in talks to acquire O2 in the UK

BT has confirmed it is exploring a possible deal to buy O2 in the UK from Telefonica.

Durex and MTV highlights risk of HIV in sexy black-and-white spot

A steamy black and white film funded by MTV and Durex depicting a young couple breathlessly uttering phases such as "I know how to get her pulse racing and make her sweat", is used to warn of the dangers of unsafe sex.

Google faces break-up call from Europe

Google is facing pressure in Europe to split into separate companies, as politicians from the European Parliament draft a resolution intended to end the firm's search monopoly.

Telefónica boss won't rule out O2 sale in UK

Telefónica will have to "evaluate" its options over the sale of O2 in the UK, if it starts feeling the pressure from rivals bundling their services.

Should outdoor companies create content divisions?

JCDecaux is testing the content waters. But is the 'eight-second medium' the right environment, David Benady asks

Mindshare's Huddle 2014 widens media horizons

From creativity of the human brain to a sports brand launch, the key word at the event is collaboration. By David Benady.

As the business changes, know what you stand for

Waking up to Bob Geldof asking for money, again, has made me a tad nostalgic this week, and highlighted the power that comes from having a clear mission.

ITV impresses investors to top TV sales survey

An all-round performance sees the ITV sales team top this year's commercial TV broadcaster rankings, while the deal-makers at Channel 5 are honourable runners-up, Maisie McCabe writes.

Technology cannot win the battle for hearts and minds

I was struck by a comment on Radio 4's Hidden Histories Of The Information Age: "The weakness of modern strategy is that it is too reliant on technology - the triumph of accuracy of outputs with no impact on outcomes."

Should agencies be quitting London?

Is the tide that has always swept the best creative talent to London from the regions about to turn?

Mindshare's huddle: next generation technology and powering dreams

It's hard not to get caught up in the sheer 'wow' factor of Mindshare's annual huddle day, says Immediate Media's Toby Hicks.

Why Channel 4's programmatic announcement is good news for us all

Channel 4's move to create a programmatic marketplace for their Video on Demand (VoD) inventory is excellent news all around, says Marco Bertozzi, president of Audience on Demand, EMEA and North America client services.

How the UK is leading the way in brand safety online

The news last month that Yahoo, AOL and Google's DoubleClick have joined Microsoft in the fight against online ad misplacement by having their ad serving processes certified by JICWEBS, further underlines how the UK leads the way in safety online, says ABC's Richard Foan.

Radio influence grows for UK advertisers

The latest Rajar results show the UK radio industry to be in great shape and should serve as a great wake-up call to advertisers, says Simon Kilby, head of marketplace at Bauer Media.