Media AM - The7Stars, Heineken, Ray Morgan, Things we like...

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21st November 2014

Gala Interactive appoints The7stars to £6m media account Gala Interactive, part of Gala Coral Group, has appointed The7stars to its £5.7 million media planning and buying account after a competitive pitch. Heineken to be named Creative Marketer of the Year at Cannes Lions 2015 Heineken will be crowned Creative Marketer of the Year at 2015's Cannes Lions International Festival of Creativity, for "breaking the boundaries of creativity" and embracing innovative marketing that impacts the bottom line. Media pioneer Ray Morgan dies aged 82 Ray Morgan, one of the most influential figures in the professionalisation of media planning and buying, has died aged 82. The end of digital doom-mongering is nigh... or is it? Digital prophets calling the doom of the old world are well past their sell-by date, says Mark Barber, planning director at the Radio Advertising Bureau. Things we like: Sunday Times' Waitrose ad, Nick Milligan golf day, Radio's award Some things in the media business we liked in the week up to 19 November, and one thing we didn't... Media business rankings 21 November 2014: Total Media wins several accounts, including The Book People. Should outdoor companies create content divisions? JCDecaux is testing the content waters. But is the 'eight-second medium' the right environment, David Benady asks Mindshare's Huddle 2014 widens media horizons From creativity of the human brain to a sports brand launch, the key word at the event is collaboration. By David Benady. As the business changes, know what you stand for Waking up to Bob Geldof asking for money, again, has made me a tad nostalgic this week, and highlighted the power that comes from having a clear mission. ITV impresses investors to top TV sales survey An all-round performance sees the ITV sales team top this year's commercial TV broadcaster rankings, while the deal-makers at Channel 5 are honourable runners-up, Maisie McCabe writes. Technology cannot win the battle for hearts and minds I was struck by a comment on Radio 4's Hidden Histories Of The Information Age: "The weakness of modern strategy is that it is too reliant on technology - the triumph of accuracy of outputs with no impact on outcomes." Should agencies be quitting London? Is the tide that has always swept the best creative talent to London from the regions about to turn? Latest blogs Mindshare's huddle: next generation technology and powering dreams It's hard not to get caught up in the sheer 'wow' factor of Mindshare's annual huddle day, says Immediate Media's Toby Hicks. Why Channel 4's programmatic announcement is good news for us all Channel 4's move to create a programmatic marketplace for their Video on Demand (VoD) inventory is excellent news all around, says Marco Bertozzi, president of Audience on Demand, EMEA and North America client services. How the UK is leading the way in brand safety online The news last month that Yahoo, AOL and Google's DoubleClick have joined Microsoft in the fight against online ad misplacement by having their ad serving processes certified by JICWEBS, further underlines how the UK leads the way in safety online, says ABC's Richard Foan. Radio influence grows for UK advertisers The latest Rajar results show the UK radio industry to be in great shape and should serve as a great wake-up call to advertisers, says Simon Kilby, head of marketplace at Bauer Media. Why international news still matters The business of traditional television news has never been stronger, says Liz Nunn, UK sales director at CNN International. Agency Sales , Ultimate Asset £16000 - £75000 per annum + Excellent Commission Potential, London Outdoor Account Manager , Ultimate Asset £3500 - £35000 per annum + Excellent Benefits, London Sales Director - Media Communications Portfolio , Dragonfly Recruitment £70000.00 - £80000.00 per annum + Commission + Benefits, City of London Sales Director (EMEA) - Marketing and Communications Portfolio , Dragonfly Recruitment £70000.00 - £80000.00 per annum + Commission + Benefits, City of London Senior Digital Sales Executive - Superb Consumer Title , Formula Won To £40k doe + excellent comm and bens, London (Central), London (Greater)

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