Wednesday 12 November 2014

Breaking news from Brand Republic - Sainsbury's announces £150m in price cuts, plus C4; Imperial Tobacco; Public Health England; Asda

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Price war intensifies as Sainsbury's announces �150m in price cuts and scraps superstore plans
Price war intensifies as Sainsbury's announces �150m in price cuts and scraps superstore plans
by Ben Bold
12 November 2014, 09:06AM
Sainsbury's is to plough �150m into cutting prices, while admitting that it needs to improve the quality of its 3,000 own-brand products, as the supermarket revealed a six-month pre-tax loss of �290m, its worst half-year performance in over a decade.
Channel 4 launches programmatic VoD marketplace
Channel 4 launches programmatic VoD marketplace
by Gurjit Degun
12 November 2014, 09:17AM
Channel 4 is to offer advertisers a digital marketplace to buy advertising programmatically, from next year on All 4, its new video on-demand (VoD) platform.
Imperial Tobacco ads for smoking app banned by ASA
Imperial Tobacco ads for smoking app banned by ASA
by Ben Bold
12 November 2014, 08:31AM
An Imperial Tobacco ad campaign promoting a free-to-download app listing smoking-friendly bars and venues has been banned by the Advertising Standards Authority for "normalising" and "condoning" smoking.

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PHE searches for agency to launch Living Well brand
PHE searches for agency to launch Living Well brand
by Anna Reynolds
11 November 2014, 05:25PM
Public Health England is inviting agencies to pitch for the launch of the Living Well brand and to manage its flagship Smokefree brand.
Premier Foods to run Lynda Bellingham Oxo ad as Christmas tribute
Premier Foods to run Lynda Bellingham Oxo ad as Christmas tribute
by James Swift
11 November 2014, 02:06PM
Premier Foods will run a 30-year old Oxo ad on Christmas day as a tribute to the actress Lynda Bellingham, who died earlier this year.
Asda trials in-store beacons
Asda trials in-store beacons
by Shona Ghosh
12 November 2014, 09:00AM
Asda is trialling beacon technology at a handful of stores in the UK, as it experiments with new formats to keep shoppers engaged.
Headhunter Jan MacGregor dies aged 71
Headhunter Jan MacGregor dies aged 71
by John Tylee
12 November 2014, 09:12AM
Jan MacGregor, one of adland's most respected headhunters during a career spanning almost three decades, has died after a two-year battle with breast cancer.
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