Why money does grow on trees for millennials | Iain Millar | 20 November 2014, 10:34AM | Sustainability - it's the thing one in three millennials most value in a money brand. The majority of younger millennials (those lucky enough to fall between 18- and 24-years-old) even value it over both low price and (are you sitting comfortably?) digital experience.
| | | Customer experience changes brand perception | Chris J Reed | 20 November 2014, 12:58AM | According to a recent survey in Singapore, 60% of people who suffer from bad service never complain. That means that for every four people who complain, another six are just as angry but never tell you about it.
| | | Do you need to be a certain 'type' of person to work in marketing? | Geoff Trickey | 19 November 2014, 8:40AM | The ultimate goal of those working in marketing is to promote a product and generates sales, but what does it take? Earlier this year, Brand Republic asked readers to complete an online personality survey from PCL that identified the key personality traits and skills required to work in the marketing profession. The results are in.
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