Thursday, 20 November 2014

The Wall > Why money does grow on trees for millennials

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Why money does grow on trees for millennials
Iain Millar
20 November 2014, 10:34AM

Girls texting millenialsSustainability - it's the thing one in three millennials most value in a money brand. The majority of younger millennials (those lucky enough to fall between 18- and 24-years-old) even value it over both low price and (are you sitting comfortably?) digital experience.

Customer experience changes brand perception
Chris J Reed
20 November 2014, 12:58AM

bad-customer-service-poor-business-lose-money-singapore-service-academyAccording to a recent survey in Singapore, 60% of people who suffer from bad service never complain. That means that for every four people who complain, another six are just as angry but never tell you about it.

Do you need to be a certain 'type' of person to work in marketing?
Geoff Trickey
19 November 2014, 8:40AM

PeopleThe ultimate goal of those working in marketing is to promote a product and generates sales, but what does it take?

Earlier this year, Brand Republic asked readers to complete an online personality survey from PCL that identified the key personality traits and skills required to work in the marketing profession. The results are in.

What can Dapper Laughs tell us about our own brands?
The Wall
19 November 2014, 8:30AM

Dapper LaughsUnless you've been on a remote island for the past week you would have no doubt heard about the rise and dramatic fall of Daniel O'Reily, aka comedian Dapper Laughs, writes Paul Sandey, brand and marketing manager at Carphone Warehouse.

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