Wednesday 26 November 2014

Breaking news from Brand Republic - Oreo YouTubers ads banned, plus BBC plots £18m media consolidation; Sony; M&S; Saatchi & Saatchi

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Oreo YouTubers ads banned for failing to clearly indicate marketing partnership
Oreo YouTubers ads banned for failing to clearly indicate marketing partnership
by Ben Bold
26 November 2014, 08:30AM
Oreo ads starring YouTubers including Dan and Phil have been banned by the Advertising Standards Authority because the ads did not clearly state the work was part of a marketing campaign for the Mondelez confectionery brand.
BBC plots �18m media consolidation
BBC plots �18m media consolidation
by Arif Durrani
26 November 2014, 09:23AM
The BBC has expanded plans to review its �5 million media account to include the planning and buying business for BBC Orchestras, BBC Worldwide, World Service and Global News.
Sony ends World Cup sponsorship as Qatar corruption claims mount
Sony ends World Cup sponsorship as Qatar corruption claims mount
by Shona Ghosh
25 November 2014, 05:00PM
Sony will reportedly cut ties with Fifa at the end of this year, amid an ongoing corruption scandal engulfing the football body over its decision to award the 2018 and 2022 competitions to Russia and Qatar, respectively.

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Marks & Spencer wins online battle of the Christmas ads
Marks & Spencer wins online battle of the Christmas ads
by Sara Kimberley
26 November 2014, 10:19AM
Marks & Spencer has won Campaign's hotly contested battle of the Christmas ads, with over 30 per cent of the online votes.
Consumers in 50s and 60s feel ignored by brands despite controlling 80% of UK's wealth
Consumers in 50s and 60s feel ignored by brands despite controlling 80% of UK's wealth
by Ben Bold
25 November 2014, 04:02PM
Consumers in their 50s and 60s feel ignored by brands and do not recognise themselves in ads aimed at them, according to research from JWT London.
Saatchi & Saatchi, W&K, SapientNitro and Iris win at Oystercatchers Club Awards
Saatchi & Saatchi, W&K, SapientNitro and Iris win at Oystercatchers Club Awards
by Maisie McCabe
26 November 2014, 10:03AM
Saatchi & Saatchi, SapientNitro, Wieden & Kennedy and Iris emerged victorious at the annual awards for the marketing consultancy Oystercatchers last night.
Thomas Cook chief Harriet Green quits unexpectedly
Thomas Cook chief Harriet Green quits unexpectedly
by Ben Bold
26 November 2014, 09:35AM
Harriet Green, Thomas Cook's chief executive, has unexpectedly quit, saying her "work was complete" at the travel operator she is credited with revitalising.
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