Monday 17 November 2014

Digital AM - Facebook readies LinkedIn rival, plus Ed Sheeran; TDK's Piccadilly Circus digital screen; YouTube; Farfetch

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Facebook readies LinkedIn rival 'Facebook at Work'
Facebook readies LinkedIn rival 'Facebook at Work'
by Sara Spary
17 November 2014, 08:16AM
Facebook is reported to be "secretly" working on a website called Facebook at Work, which would allow users to keep their personal profile separate from their work profile, according to the Financial Times and Reuters.
O2 launches 'walk' campaign with Ed Sheeran
O2 launches 'walk' campaign with Ed Sheeran
by James Swift
17 November 2014, 11:37AM
Ed Sheeran, the singer songwriter, follows Michael Bublé and The Gorillaz in getting his own O2 "walk" ad to promote his Wembley Stadium shows.
Tackling the £6.5m ad fraud problem
Tackling the £6.5m ad fraud problem
by Ari Levenfeld
17 November 2014, 10:53AM
Ari Levenfeld, the senior director of privacy and inventory quality at Rocket Fuel, the programmatic platform that was linked to ad fraud earlier this year, explains what it is doing to combat the issue.

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Brands invited to takeover TDK's Piccadilly Circus digital screen
Brands invited to takeover TDK's Piccadilly Circus digital screen
by Arif Durrani
15 November 2014, 04:30PM
Japanese technology giant, TDK, is ending its contract with Land Securities, making its iconic Piccadilly Lights digital advertising available for the first time in 24 years.
YouTube - it's time for this metric madness to end
YouTube - it's time for this metric madness to end
by Craig Mawdsley
17 November 2014, 08:00AM
The industry needs to kick its YouTube habit of referring to views as an effectiveness habit and a measure of popularity, writes Craig Mawdsley, joint chief strategy officer of AMV BBDO.
Farfetch appoints Droga5 for global account
Farfetch appoints Droga5 for global account
by James Swift
17 November 2014, 10:55AM
Droga5 has won the luxury online retailer Farfetch's global advertising account.
Airbnb launches £9 'Pineapple' travel magazine
Airbnb launches £9 'Pineapple' travel magazine
by Shona Ghosh
17 November 2014, 10:10AM
Airbnb will boost its content marketing credentials with the launch of a high-end travel magazine called Pineapple, which will go on sale for £9 in the UK.
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From the blogs

Watch: A-listers go mad for M&C creative team
Rachel Bull
17 November 2014, 11:32AM
How to tackle online ad fraud
Ben Walmsley
17 November 2014, 10:35AM
Maintaining creativity whilst navigating a multitude of agencies
Adrian Burton
17 November 2014, 9:23AM
Are marketers as tech-savvy as we think?
Nicole McNab
14 November 2014, 2:00PM
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