| Standing out in today's content meritocracy | | David Foggin | | 27 November 2014, 9:21AM |  What's pineapple got to do with content marketing in November? Ask Airbnb.
It has just boosted its content marketing assets with Pineapple - a high-end 128-page travel magazine, rich in content without advertising support. Has it done the right thing? It all depends on the quality of the offering.
| | | | Do you really think you're prepared for Black Friday and Cyber Monday? | | Joe Doveton | | 27 November 2014, 8:54AM |  It’s that time of year again, when retailers are turning their full attention to Black Friday (28 November) and Cyber Monday (1 December) in the hope of cashing in.
Last year's Cyber Monday saw retailers managing up to 120 million visits to their websites; this year it is predicted that consumers will spend £281m, on average £4.39 per person.
| | | | The rise of wearable tech beyond Google Glass: it's a matter of style | | Daniela Cecilio | | 26 November 2014, 10:03AM |  In the last few weeks it has been revealed that many Google Glass developers are shifting their focus to wearable tech devices such as smartwatches. Launched with an initial $1,500 price tag, it looks like the Google Glass' buzz is starting to wane, only two years after Google Co-founder Sergey Brin revealed it to the world.
| | | | 5 things to avoid when marketing to a youth audience | | Matthew Dicks | | 26 November 2014, 9:45AM |  For marketers, there is no greater challenge than promoting your goods and services to young people. In the past the challenge was to produce advertising that wasn't too patronising, cringeworthy, or transparently craven.
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