|  | | | | |  | | It's that time of year again when the industry's great and good fight for Yuletide glory. Campaign asks three ad folk for their thoughts on this year's crop of festive campaigns. | | | | | |  | | AKQA's chief creative officer is aiming for category-defining work as he takes on James Hilton's role. By Kate Magee. | | | | | |  | | There are only two things most agencies want to talk about at the moment. | | | | | |  | | Is the tide that has always swept the best creative talent to London from the regions about to turn? | | | | | |  | | An all-round performance sees the ITV sales team top this year's commercial TV broadcaster rankings, while the deal-makers at Channel 5 are honourable runners-up, Maisie McCabe writes. | | | | | |  | | From creativity of the human brain to a sports brand launch, the key word at the event is collaboration. By David Benady. | | | | | |  | | Waking up to Bob Geldof asking for money, again, has made me a tad nostalgic this week, and highlighted the power that comes from having a clear mission. | | | | | |  | | I was struck by a comment on Radio 4's Hidden Histories Of The Information Age: "The weakness of modern strategy is that it is too reliant on technology - the triumph of accuracy of outputs with no impact on outcomes." | | | | | |  | | Everywhere you look it's the same thing: content is king. | | | | | |  | | 2014 was the year that YouTube creators invaded the public consciousness. Over the next three pages, we see how brands are utilising these stars. | | | | | | | | | | |
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