The Wall > Watch: A-listers go mad for M&C creative team

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Watch: A-listers go mad for M&C creative team Rachel Bull 17 November 2014, 11:32AM Sick of being endorsed by people they have never worked with on LinkedIn, creative duo Matt Roach and David Lawrie, at M&C Saatchi London, found a cleverer way to promote themselves – with a compilation of celebrities apparently recounting their experiences of working with the guys. How to tackle online ad fraud Ben Walmsley 17 November 2014, 10:35AM Online advertising is a now a dynamic, $140 billion industry and there's no sign that revenue growth will slow any time soon. However, one topic threatens to overshadow this growth, cast doubt on the viability of the ecosystem, and undermine confidence in investment - online ad fraud. Maintaining creativity whilst navigating a multitude of agencies Adrian Burton 17 November 2014, 9:23AM "A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures," so said Michael Eisner, former chief executive of Disney. Are marketers as tech-savvy as we think? Nicole McNab 14 November 2014, 2:00PM Are marketers really driving digital development? We've reached the point where it no longer seems helpful to debate whether digital is separate from marketing activity since digital is so prolific. Or that, seeking personalised customer engagement, the chief marketing officer will become the orchestrator of new technology-driven experiences and services. Analysts Gartner even predicted that the head of marketing would outspend the IT director by 2017. Latest jobs Senior Business Development Manager & Account Director, Hybrid Role £50k Recruiter MODA consult Salary Around the £50k+ mark Location London (Central), London (Greater) Digital Analyst, London, up to £45K- £55K Recruiter Direct Recruitment Salary £45,000-£55,000 Location London (Greater) Marketing Data Analyst Recruiter Lipton Fleming Salary £40000 per annum Location London Digital Account Director - CRM Recruiter Blue Skies Marketing Recruitment Salary £40000 - £50000 per annum Location London Sponsorship and Content Client Sales Manager Recruiter Lipton Fleming Salary £50000 - £60000 per annum + 40% bonus Location London Business Director Recruiter The Great & The Good Salary £80000 - £85000 per annum + senior management benefits Location London Latest news from Brand Republic Facebook readies LinkedIn rival 'Facebook at Work' by Sara Spary, 17 November 2014, 08:16AM Eurostar celebrates 20 years of continental travel with #bettercloser by Shona Ghosh, 17 November 2014, 12:08PM YouTube - it's time for this metric madness to end by Craig Mawdsley, 17 November 2014, 08:00AM Viral review: Sainsbury's Christmas 'truce' ad can't catch #MontythePenguin by Unruly, 14 November 2014, 12:00PM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders