Media AM - Fetch sells to Dentsu Aegis, plus Carat; Facebook; TV remains top dog for brands going into 2015

	View in web browser Add to safe senders list

06th November 2014

Fetch sells to Dentsu Aegis Dentsu Aegis Network has acquired the mobile specialist Fetch in a deal estimated to be worth £30 million. Carat formally awarded Govt account after court decision Carat has been formally awarded the Government's £140 million media buying account, after Mr Justice Akenhead lifted the legal stay preventing the contract from leaving M4C. Facebook app plans will test publishers' resolve Publishers must decide whether they want to play ball with the social network's content plans, David Benady writes. TV remains top dog for brands going into 2015 As 2014 hurtles towards its finale, all advertising data points to a year of two halves - part-fuelled, aptly enough, by football. Maxus' Lindsay Pattison: 'We need to make it much easier for women to compete' Lindsay Pattison talks openly about what it takes to be a 41 year old global chief executive for a media agency network. My Media Week: Tim Slee Tim Slee, founder and chief executive of Square Up Media, reflects on a week of operational excellence, until media's biggest night of the year... Earning time: the new age of paid and social Active participation in social media resonates across channels, saves you money and will make you relevant. My sensors detect an Internet of Stupid Things I blame Tony Fadell. If the superstar Apple engineer hadn't left to build an Internet of Things business (Fadell being the guy who led the original iPod team and then helped Steve Jobs build something called the iPhone), we wouldn't be in this mess. Is creativity more important than media? The battle for supremacy between the creative message and the medium has resumed. David Benady reports. Latest blogs Why international news still matters The business of traditional television news has never been stronger, says Liz Nunn, UK sales director at CNN International. Media Owners take games into their own hands A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thoughts. It's time media tapped into the bikegeist From scoops and splashes to commutes and sportives, media is now at the centre of the 'bikegeist', says Newsworks' chief executive, Rufus Olins. Facebook IQ study chimes with IPG Mediabrands report Hanna Chalmers, international research director at IPG Mediabrands' Initiative, finds parallels in the group's global study of 10,000 millennials in 19 markets and the Facebook IQ report, 'The Coming of Age on Screens'. Why the transformation of outdoor is only going to accelerate With change in the air, Shaun Gregory, chief executive of Exterion Media, considers a pending overhaul of under-performing Outdoor Media Centre (OMC) to be a great opportunity. Digital Sales manger , SYLEX Recruitment £55,000, London Sales Executive , b3-media up to £24,000 + com + benefits, Kent Exhibitions Sales Executive , Elliott Barton recruitment Excellent package, London (Central), London (Greater) Sponsorship Sales Executive - Conferences LONDON , Elliott Barton recruitment Excellent package, London (Central), London (Greater) Global Sponsorship Sales Manager - Conferences LONDON , Elliott Barton recruitment Excellent package, London (Central), London (Greater)

Manage Bulletins Unsubscribe