Tuesday, 18 November 2014

Digital AM - Spotify-Uber deal, Publicis Groupe, Waitrose, Snapchat, Brand Republic Digital Awards

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Spotify-Uber deal lets passengers control the music
Spotify-Uber deal lets passengers control the music
by Shona Ghosh
18 November 2014, 09:09AM
Uber, the cab app, has partnered with Spotify to create a service that allows passengers to control the music they hear during their taxi rides.
Publicis Groupe integrates Nurun into Publicis Worldwide and Razorfish
Publicis Groupe integrates Nurun into Publicis Worldwide and Razorfish
by Sarah Shearman
18 November 2014, 08:43AM
Publicis Groupe is dividing and integrating its newly acquired digital and design agency Nurun into both Publicis Worldwide and Razorfish Global.
Waitrose eyes Christmas sales boost with #bakeitforward
Waitrose eyes Christmas sales boost with #bakeitforward
by Shona Ghosh
18 November 2014, 11:26AM
Waitrose has extended its Christmas campaign to social media with #bakeitforward, an adaptation of the pay it forward concept.

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Snapchat launches 'Snapcash' mobile payments with Square
Snapchat launches 'Snapcash' mobile payments with Square
by Shona Ghosh
18 November 2014, 08:34AM
Messaging app Snapchat has partnered with mobile payments firm Square to launch Snapcash, a service that enables users to send money via private messages.
Entries open for Brand Republic Digital Awards 2015
Entries open for Brand Republic Digital Awards 2015
by Rachel Bull
18 November 2014, 08:30AM
The Brand Republic Digital Awards 2015 are officially open for entries and feature four new categories: Content Marketing; Best Use of Data in a Marketing Campaign; Digital Out of Home and International.
FedEx shows journey of a parcel in YouTube ad
FedEx shows journey of a parcel in YouTube ad
by Sara Spary
17 November 2014, 03:15PM
FedEx has rolled out a campaign called "show the world", which aims to show the scale of the network by following the journey of one man's bottle of hot pepper sauce.
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From the blogs

Infographic: Vine vs Vimeo
Polly Becker
18 November 2014, 10:47AM
Lights, camera, innovation! How digital is driving cinema-going
Michael Pennington
18 November 2014, 9:24AM
Brands need to change the conversation
Andrew Roberts
18 November 2014, 8:55AM
Watch: A-listers go mad for M&C creative team
Rachel Bull
17 November 2014, 11:32AM
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