Media PM - Which Party will use outdoor effectively to lead the 2015 election agenda?, plus Asos; Clare Hill; Wayra Europe; Google

	View in web browser Add to safe senders list

26th November 2014

Which party will use outdoor effectively to lead the 2015 election agenda? Will fear or cheer carry the most impact on voters and the wider media next year? asks Naren Patel, chief executive of Primesight. Asos chairman admits 'over-investment' in China after sluggish year Asos chairman Brian McBride has admitted that the company took on "too much too soon" with its launch in China. My Media Week: Clare Hill Clare Hill, managing director of the Content Marketing Association, prepares for the body's International Summit awards, and has a pair of killer heels to break in. 'Analogue dinosaurs' must tap into start-ups to succeed, says Wayra boss Brands need to tap into the entrepreneurial spirit and vibrancy of start-ups to succeed in the digital economy, said Simon Devonshire, director of Wayra Europe, Telefonica's tech start-up arm. Google Contributor: the end of ads on the web? Google has challenged its own ad-funded business model by launching Contributor, a US service that asks users for a monthly subscription in return for ad-free access to the web. Watch: Is the agency pitch good or evil? - Part 1 In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we ask: Is the agency pitch good or evil? Watch: Is the agency pitch good or evil? - Part 2 In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we ask: Is the agency pitch good or evil? Should outdoor companies create content divisions? JCDecaux is testing the content waters. But is the 'eight-second medium' the right environment, David Benady asks Twitter forges closer ties with the high street with 'Offers' launch Twitter has launched coupon service 'Twitter Offers' as a way for high street retailers to link Twitter activity to their physical stores. Latest blogs Mindshare's huddle: next generation technology and powering dreams It's hard not to get caught up in the sheer 'wow' factor of Mindshare's annual huddle day, says Immediate Media's Toby Hicks. Why Channel 4's programmatic announcement is good news for us all Channel 4's move to create a programmatic marketplace for their Video on Demand (VoD) inventory is excellent news all around, says Marco Bertozzi, president of Audience on Demand, EMEA and North America client services. How the UK is leading the way in brand safety online The news last month that Yahoo, AOL and Google's DoubleClick have joined Microsoft in the fight against online ad misplacement by having their ad serving processes certified by JICWEBS, further underlines how the UK leads the way in safety online, says ABC's Richard Foan. Radio influence grows for UK advertisers The latest Rajar results show the UK radio industry to be in great shape and should serve as a great wake-up call to advertisers, says Simon Kilby, head of marketplace at Bauer Media. Why international news still matters The business of traditional television news has never been stronger, says Liz Nunn, UK sales director at CNN International. Sales Executive/Account Manager - Premium Food Title , Ultimate Asset £23000 - £26000 per annum + Uncapped Commission + Benefits, London International TV Sales Group Head , Ultimate Asset £60000 - £80000 per annum + Excellent Benefits, London Cross-Media Account Director - Film and Gaming Client's - £45K , Ultimate Asset £40000 - £47000 per annum, London Business Development Manager , Carreras Lathane Associates - CLA C£45k + £20k ote uncapped., Kent Senior Sales Executive , Studio News from £27,000 depending on experience, plus commission, Central London

Manage Bulletins Unsubscribe