Wednesday, 19 November 2014

Digital AM - Viber launches Public Chats, plus Sky Broadband; Coca-Cola; Uber; Tesco

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Viber launches Public Chats in major global marketing push
Viber launches Public Chats in major global marketing push
by Shona Ghosh
19 November 2014, 09:06AM
Viber, the mobile messaging app, has introduced a feature called Public Chats, which enables users to listen in on instant messages broadcast by brands or celebrities including Perez Hilton and Pixie Lott.
Sky Broadband ad banned after BT complaint
Sky Broadband ad banned after BT complaint
by Gurjit Degun
19 November 2014, 11:53AM
BSkyB has had an ad banned by the Advertising Standards Agency (ASA) for a misleading "best ever" claim, after a complaint from its rival BT.
Brands must not clutter the virtual world with 'rubbish', says Coke online chief
Brands must not clutter the virtual world with 'rubbish', says Coke online chief
by Sara Spary
19 November 2014, 12:09PM
Brands need to clean up, de-clutter their online content and treat their virtual presences like physical stores, according to David Martin, European online director at Coca-Cola.
Johnston Press, Local World and Newsquest unite for 1XL digital sell
Johnston Press, Local World and Newsquest unite for 1XL digital sell
by Arif Durrani
19 November 2014, 08:00AM
Local media owners, Johnston Press, Local World and Newsquest, have formed a partnership to create a nationwide digital advertising proposition called 1XL.
Uber: we don't spy on passengers
Uber: we don't spy on passengers
by Shona Ghosh
19 November 2014, 10:03AM
Uber, the Taxi app, has insisted it does not monitor passengers, after senior vice president Emil Michael suggested the company might hire "researchers" to smear journalists.
Creston agencies become Unlimited in rebrand
Creston agencies become Unlimited in rebrand
by James Swift
19 November 2014, 10:06AM
Creston, the marketing communications group that owns TMW, is rebranding to Creston Unlimited to reflect its joined-up offering.
Supermarkets must embrace the 'connected shopper' to win sales
Supermarkets must embrace the 'connected shopper' to win sales
by Sara Spary
19 November 2014, 09:54AM
Retailers must embrace the connected shopper to drive growth into the future, or risk being trapped in a cycle of harmful and aggressive discounting, according to Jonathan Agnes, the chief executive officer of Constant Commerce.
Tesco Clubcard uses Twitter to pick out Christmas gift ideas
Tesco Clubcard uses Twitter to pick out Christmas gift ideas
by Gurjit Degun
18 November 2014, 03:01PM
Tesco Clubcard has launched a Twitter campaign that helps Christmas shoppers find gifts that "won't break the bank".
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