marketing your business online: The Wall > Are marketers as tech-savvy as we think?

Friday 14 November 2014

The Wall > Are marketers as tech-savvy as we think?

Are marketers as tech-savvy as we think?

Nicole McNab

14 November 2014, 2:00PM

Are marketers really driving digital development?

We've reached the point where it no longer seems helpful to debate whether digital is separate from marketing activity since digital is so prolific. Or that, seeking personalised customer engagement, the chief marketing officer will become the orchestrator of new technology-driven experiences and services. Analysts Gartner even predicted that the head of marketing would outspend the IT director by 2017.

Can gamification transform marketing efforts?

David Eldridge

14 November 2014, 9:40AM

Gamification. The saviour of the marketing industry or just another over-hyped fad? Gartner will tell you that by the end of the year 70% of Global 2000 brands will have introduced a gamified element to their marketing and customer service offerings.

As Lowe's trials in-store robots, are brands ready for the new retail environment?

Rob Hollands

14 November 2014, 9:07AM

The news last week that US supply hardware store Lowe's is piloting robotic shopping assistants is yet another example of a retailer which is taking steps to align digital with the in-store shopping experience.

What can Snapchat offer brands?

Steven Bennett-Day

13 November 2014, 10:06AM

It was reported by The Sunday Times earlier this week that Snapchat's latest valuation has hit $12bn. This follows its highly anticipated first ad running across the messaging platform last month – a 20-second trailer for horror film Ouija, appeared in its users' ‘recent updates’ section.

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