The Wall > Are marketers as tech-savvy as we think?

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Are marketers as tech-savvy as we think? Nicole McNab 14 November 2014, 2:00PM Are marketers really driving digital development? We've reached the point where it no longer seems helpful to debate whether digital is separate from marketing activity since digital is so prolific. Or that, seeking personalised customer engagement, the chief marketing officer will become the orchestrator of new technology-driven experiences and services. Analysts Gartner even predicted that the head of marketing would outspend the IT director by 2017. Can gamification transform marketing efforts? David Eldridge 14 November 2014, 9:40AM Gamification. The saviour of the marketing industry or just another over-hyped fad? Gartner will tell you that by the end of the year 70% of Global 2000 brands will have introduced a gamified element to their marketing and customer service offerings. As Lowe's trials in-store robots, are brands ready for the new retail environment? Rob Hollands 14 November 2014, 9:07AM The news last week that US supply hardware store Lowe's is piloting robotic shopping assistants is yet another example of a retailer which is taking steps to align digital with the in-store shopping experience. What can Snapchat offer brands? Steven Bennett-Day 13 November 2014, 10:06AM It was reported by The Sunday Times earlier this week that Snapchat's latest valuation has hit $12bn. This follows its highly anticipated first ad running across the messaging platform last month – a 20-second trailer for horror film Ouija, appeared in its users' ‘recent updates’ section. Latest jobs Digital Operations Manager Recruiter Tottenham Hotspur Football Club Salary Up to £55,000 + Bonus Location North London Digital Account Director Recruiter Direct Recruitment Salary £45,000-£55,000 Location London (Greater) Senior Account Manager - charity DM agency Recruiter Gabriele Skelton Salary £28000 - £35000 per annum Location London Insight Analyst Recruiter Direct Recruitment Salary £40,000-£55,000 Location London (Greater) Senior Internal Communication Manager -In House- FMCG - International Brand **Flexible Working** Recruiter Reuben Sinclair Salary £55,000 to £65,000 *Flexible Home Working* Car Allowance (£6300) Bonus (approx 20%) Location Greater London Client Manager - ecommerce Recruiter Jarlett de Grouchy Salary £65000 - £70000 per annum + Benefits Location London Latest news from Brand Republic John Lewis stops Shazam ad appearing against M&S and Debenhams Christmas tracks by Shona Ghosh, 14 November 2014, 11:39AM Viral review: Sainsbury's Christmas 'truce' ad can't catch #MontythePenguin by Unruly, 14 November 2014, 12:00PM Asos interactive YouTube film lets users flit from colour to colour by Ben Bold, 14 November 2014, 11:05AM DigitasLBi is on hunt for new media leader as Ling exits by Arif Durrani, 14 November 2014, 11:49AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders