The Wall > How to harness location-specific experiences in 2015

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list How to harness location-specific experiences in 2015 James Senior 11 November 2014, 10:11AM In 12 short months since the word ‘iBeacon’ showed up on a slide at WWDC 2013, this location-based tech – using Bluetooth low energy – has sucked all the oxygen out of the location-tech room. Despite all the coverage, beacons remain one of the most misunderstood technologies of 2014. Every Lidl helps Simon Glover 11 November 2014, 10:02AM The current outlook for supermarkets feels a bit bleak; price wars and a shift in consumer behaviour means people are no longer loyal and there is an all out battle for the consumer's wallet. Watch: The key to brands becoming great publishers The Wall 10 November 2014, 2:30PM Did you know, YouTube star Zoella's subscriber base outstrips the combined readership of Vogue, Cosmopolitan, Glamour and Grazia? Or that traffic to the New York Times homepage more than halved in the last two years because consumers are not going to web destinations anymore? Know, speak, and challenge for mobile success Andreas Pouros 10 November 2014, 10:25AM It's seven weeks until the big day and the mobile Grinch is in town. Research this week showed that 91% of people will switch to a competitor's website if they receive a poor mobile experience (Netbiscuits People's Web Report). Latest jobs Digital Operations Manager Recruiter Tottenham Hotspur Football Club Salary Up to £55,000 + Bonus Location North London International CRM Manager- Beauty - £50K - London Recruiter Salt Salary £45000 - £50000 per annum Location London Project Manager Recruiter Red Sofa London Salary £30000 - £35000 per annum Location City of London Junior Graphic Designer / Artworker Recruiter Blue Skies Marketing Recruitment Salary £18000 - £22000 per annum Location London Digital Operations Manager Recruiter Tottenham Hotspur Football Club Salary Up to £55,000 + Bonus Location North London In-house UX Designer Recruiter Purple Consultancy Salary £30000 - £40000 per annum Location London Latest news from Brand Republic Peta hands John Lewis compassionate marketing award for Monty the Penguin by James Swift, 11 November 2014, 10:49AM Vice.com relaunches with Guantánamo Bay series and Jeremy Paxman by Gurjit Degun, 11 November 2014, 09:24AM Artificial intelligence is 'key' to big data, says Unilever's Marc Mathieu by Shona Ghosh, 11 November 2014, 09:05AM Microsoft chief Satya Nadella praises UK's computing curriculum by Shona Ghosh, 11 November 2014, 08:30AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders