Media PM - This week's most read

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28th November 2014

7Up kicks off global campaign with urban knitting ad 7Up Free, the sugar free lemon and lime fizzy drink owned by PepsiCo, is launching a global campaign featuring people with quirky interests, like urban knitting. Sainsbury's calls £60 million media review Sainsbury's has started a review of its £60 million media planning and buying business, handled by PHD for 19 years. Williams promoted at ITV as Hazlitt departs ITV has promoted Kelly Williams, the group commercial sales director, to managing director of commercial, as Fru Hazlitt steps down. Havas board approves Bolloré takeover The Havas board has approved the Bolloré Group's attempt to buy a controlling stake in the company. Zurich launches snowmen cinema campaign across Europe Zurich is today launching a Europe-wide cinema and online campaign showing the insurer's employees going to great lengths to protect some snowmen. Vizeum wins £60m Burger King European media business Burger King, the fast-food chain, has appointed Vizeum to handle its consolidated European media planning and buying account, estimated to be worth €74 million (£58.7 million). Why Lewis Hamilton is prepared for agency life It's awkward question time: What do Lewis Hamilton, President Obama and 1.3 per cent of the UK's advertising and media agency workforce have in common? Which party will use outdoor effectively to lead the 2015 election agenda? Will fear or cheer carry the most impact on voters and the wider media next year? asks Naren Patel, chief executive of Primesight. Hearst promotes Ella Dolphin to group commercial director Hearst Magazines UK has appointed Ella Dolphin to the newly created role of group commercial director. BBC plots £18m media consolidation The BBC has expanded plans to review its £5 million media account to include the planning and buying business for BBC Orchestras, BBC Worldwide, World Service and Global News. YouTube generation: brand with care 2014 was the year that YouTube creators invaded the public consciousness. Over the next three pages, we see how brands are utilising these stars. Latest blogs Mindshare's huddle: next generation technology and powering dreams It's hard not to get caught up in the sheer 'wow' factor of Mindshare's annual huddle day, says Immediate Media's Toby Hicks. Why Channel 4's programmatic announcement is good news for us all Channel 4's move to create a programmatic marketplace for their Video on Demand (VoD) inventory is excellent news all around, says Marco Bertozzi, president of Audience on Demand, EMEA and North America client services. How the UK is leading the way in brand safety online The news last month that Yahoo, AOL and Google's DoubleClick have joined Microsoft in the fight against online ad misplacement by having their ad serving processes certified by JICWEBS, further underlines how the UK leads the way in safety online, says ABC's Richard Foan. Radio influence grows for UK advertisers The latest Rajar results show the UK radio industry to be in great shape and should serve as a great wake-up call to advertisers, says Simon Kilby, head of marketplace at Bauer Media. Why international news still matters The business of traditional television news has never been stronger, says Liz Nunn, UK sales director at CNN International. Sales Executive , Healthcare Europa Ltd Salary: £20-£25k basic + uncapped commission (OTE £30-£35k according to experience) plus equity., London (North), London (Greater) Comms Director - Media Agency Group of the Year! , Section:Media Ltd £Competitive + bens, London (Greater) Media Manager – Strong performance brand , Section:Media Ltd £Competitive + bens, London (Central), London (Greater) Digital Account Director – media agency great culture! , Section:Media Ltd £Competitive + bens, London (Central), London (Greater) Senior Advertising Sales Executive Gatwick Area , Elliott Barton recruitment Competitive and negotiable, Crawley, West Sussex

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