Media AM - Vice, Microsoft, Channel 5, Monty the penguin, Vodafone

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11th November 2014

Vice.com relaunches with Guantánamo Bay series and Jeremy Paxman Vice, the global youth media company, has relaunched its flagship online channel Vice.com and hired Jeremy Paxman as a one-off contributor. Microsoft chief Satya Nadella praises UK's computing curriculum Satya Nadella, Microsoft's chief executive officer, has made his first appearance in the UK, praising national efforts to get more British children interested in science and technology. Channel 5 helps Viacom achieve record viewers for MTV EMA's 20th birthday Channel 5 helped the MTV Europe Music Awards (EMAs) attract its highest TV audience of more than 2.3 million in the UK on Sunday for the event's 20th anniversary. Peta hands John Lewis compassionate marketing award for Monty the Penguin Peta has praised John Lewis for its compassionate marketing, in recognition for its Christmas 2014 campaign featuring computer-generated penguins. Vodafone to take on Sky, BT and Virgin in home broadband and TV Vodafone will go head to head with brands including Sky, BT, Virgin Media and Talk Talk when it enters the increasingly crowded home broadband and TV market in spring 2015. Vodafone celebrates 'local heroes' in biggest ever Christmas ad Vodafone features hospital staff, chefs, farmers and its employees around the country singing along to 'Let it Go' from 'Frozen', the Disney film, in its biggest Christmas ad. Unilever's Marc Mathieu on fear of failure Unilever's global senior vice-president for marketing, Marc Mathieu, has previously argued that brands need to inject "more magic, less logic" into their marketing. Havas Media's Paul Frampton: Agencies need 'healthy paranoia' about Google and Facebook Media agencies need to "wake-up" to the speed of change taking place in the industry today, otherwise Google and Facebook stand to make them "irrelevant", according to Paul Frampton, chief executive of Havas Media. OMD celebrates network success under Mendonça OMD has seemingly achieved the impossible by winning the IPA Effectiveness Network of the Year. Its EMEA chief explains how to David Benady. TV remains top dog for brands going into 2015 As 2014 hurtles towards its finale, all advertising data points to a year of two halves - part-fuelled, aptly enough, by football. Facebook app plans will test publishers' resolve Publishers must decide whether they want to play ball with the social network's content plans, David Benady writes. Is the future of media female? The debate over where women stand in the media industry is showing no sign of concluding. Ed Owen reports. Creativity has never been more important in media There are some words that are overused in our industry and, sadly, the more they are bandied around, the less power and impact they seem to have. The biggest one of all is "creativity". Simple shopping: the key to the mother lode Supermarkets must personalise the shopping experience for busy mums if they want to ensure loyalty. By Steve Parker. Latest blogs How the UK is leading the way in brand safety online The news last month that Yahoo, AOL and Google's DoubleClick have joined Microsoft in the fight against online ad misplacement by having their ad serving processes certified by JICWEBS, further underlines how the UK leads the way in safety online, says ABC's Richard Foan. Radio influence grows for UK advertisers The latest Rajar results show the UK radio industry to be in great shape and should serve as a great wake-up call to advertisers, says Simon Kilby, head of marketplace at Bauer Media. Why international news still matters The business of traditional television news has never been stronger, says Liz Nunn, UK sales director at CNN International. Media Owners take games into their own hands A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thoughts. It's time media tapped into the bikegeist From scoops and splashes to commutes and sportives, media is now at the centre of the 'bikegeist', says Newsworks' chief executive, Rufus Olins. Account Manager- Integrated Exp, Needed , createselect up to £35k, London (Greater) Mobile Ad Platform Publisher Manager , Ultimate Asset £28000 - £35000 per annum + +comm, London Chief Reporter (B2B) , Atwood Tate Available on request, London (Central), London (Greater) Head of Insight , Lipton Fleming £45000 - £55000 per annum + great benefits, London Senior Mobile Media Sales Manger , Ultimate Asset £35000 - £50000 per annum + +commission, London

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