Digital AM - John Lewis uses Shazam to hijack M&S and Debenhams Christmas ads, plus Yahoo; Asos; Airbnb

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news John Lewis uses Shazam to hijack M&S and Debenhams Christmas ads by Shona Ghosh 14 November 2014, 11:39AM John Lewis is quietly undermining its competitors on music recognition app Shazam, placing an ad for its Monty's Christmas app against tracks used for the M&S and Debenhams Christmas campaigns. Cocktail party etiquette will help with content marketing, says Yahoo ad boss by Gurjit Degun 14 November 2014, 10:49AM Blending in with conversations on social media, or using "cocktail party etiquette", is the best way to develop content marketing, according to Patrick Albano, the vice president of EMEA advertising solutions at Yahoo. Asos interactive YouTube film lets users flit from colour to colour by Ben Bold 14 November 2014, 11:05AM An interactive video on YouTube that lets users choose to view scenes in red, yellow green, blue or black, punctuated by a disco groove from girl band Juce!, forms the basis of a promotion for online fashion retailer Asos. PROMOTION Social Media Webinar: Amplifying the Event Experience 3 December, 15.00 GMT This live webinar reveals how to create the most compelling, far-reaching social media experiences by amplifying live event content through social channels. Save Your Spot John Lewis Christmas ad gets three times more views than Sainsbury's in first 24 hours by Maisie McCabe 14 November 2014, 10:07AM Sainsbury's "Christmas is for sharing" ad managed less than a third of the online views achieved by John Lewis ad in its first 24 hours. Airbnb and KLM turn jet into 'pimped out' hotel by Sara Spary 14 November 2014, 11:00AM Airbnb and KLM Royal Dutch Airlines have joined forces to offer holidaymakers a chance to stay on a luxurious "pimped out" jet to raise awareness of both brands. Agencies line up for Chambord social task by James Swift 13 November 2014, 08:00AM Chambord, the raspberry liqueur owned by Brown-Forman, is looking for a digital and social media agency. Latest jobs Junior Print Artworker Recruiter Purple Consultancy Salary £18000 - £23000 per annum Location London Multi-Lingual Marketing Assistant Recruiter Better Placed Recruitment Salary £18000 - £22000 per annum Location Irlam Senior Research Manager Recruiter Hasson Associates Salary £37,000 - £39,000 Location Cheshire Project / Account Manager - IR and Corporate Access Recruiter EMR Salary Negotiable Location New York PR Manager Recruiter Blue Skies Marketing Recruitment Salary £22000 - £28000 per annum, Benefits: excellent benefits Location Maidenhead Digital Account Manager Recruiter Aspire Salary £25000 - £35000 per annum Location London From the blogs As Lowe's trials in-store robots, are brands ready for the new retail environment? Rob Hollands 14 November 2014, 9:07AM Can gamification transform marketing efforts? David Eldridge 14 November 2014, 8:40AM What can Snapchat offer brands? Steven Bennett-Day 13 November 2014, 10:06AM How to improve customer engagement through social Rob Blackie 13 November 2014, 8:49AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders