The Christmas ads you need to watch, DigitasLBi, Morrisons, Sainsbury's, John Lewis, the IPA

 

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news The Christmas ads you need to watch by Gurjit Degun, 13 November 2014, 05:00PM Campaign takes of look at the major Christmas ads including John Lewis, Sainsbury's, Waitrose, Asda and Debenhams, some of which have pulled at viewers' heartstrings, while others have offered up some comedy. DigitasLBi is on hunt for new media leader as Ling exits by Arif Durrani, 14 November 2014, 11:49AM Ed Ling is leaving his dual role as chief media officer and UK media director at DigitasLBi at the start of 2015. Watch: Ant and Dec star in Morrisons' festive campaign by James Swift, 14 November 2014, 11:22AM Ant and Dec, the television presenters, star in Morrisons' musical Christmas campaign. John Lewis Christmas ad gets three times more views than Sainsbury's in first 24 hours by Maisie McCabe, 14 November 2014, 10:07AM Sainsbury's "Christmas is for sharing" ad managed less than a third of the online views achieved by John Lewis ad in its first 24 hours. The IPA questions ISBA agency research by Gurjit Degun, 13 November 2014, 10:52AM The IPA has questioned the data in an ISBA-commissioned study that asked brands about how well they think their creative agencies are performing. Sainsbury's Christmas ads through the years by Gurjit Degun, 14 November 2014, 12:23PM Following Wednesday night's unveiling of Sainsbury's epic World War I-themed Christmas ad, Campaign looks back at some of the supermarket's classic festive ads. Aviva CMO Amanda Mackenzie to work with Richard Curtis on two-year education project by Sara Spary, 13 November 2014, 04:04PM High-profile marketer Amanda Mackenzie is set to embark on a two-year secondment from Aviva, where she will lead a new UN development project with renowned film director Richard Curtis, the founder of Red Nose Day and Make Poverty History. Cocktail party etiquette will help with content marketing, says Yahoo ad boss by Gurjit Degun, 14 November 2014, 10:49AM Blending in with conversations on social media, or using "cocktail party etiquette", is the best way to develop content marketing, according to Patrick Albano, the vice president of EMEA advertising solutions at Yahoo. Don't let big data overwhelm you by Michael Kustreba 12 November 2014 When it comes to data, the bigger the better. But Michael Kustreba of Espilon suggests starting small can yield better results. The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99 Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99 Promoted See what Geoffrey Goodwin had to say at the AOL digital upfronts 30 October 2014, 01:03PM ________ Also in the news John Lewis uses Shazam to hijack M&S and Debenhams Christmas ads by Shona Ghosh, 14 November 2014, 11:39AM Trinity Mirror appoints Andy Atkinson as commercial director by Arif Durrani, 14 November 2014, 12:00PM Harrods launches animated Christmas film on social media by Sara Spary, 13 November 2014, 10:45AM Latest Jobs PR Account Manager £20,000 - £27,000, Birmingham, West Midlands SENIOR ACCOUNT EXECUTIVE - LONDON - TO £26,000 £24000 - £26000 per annum + bonus on new business plus benefits, City of London Account Director | Gaming | £50,000 £40000.00 - £50000.00 per annum + Excellent Prospects, City of London National Dealer Marketing Manager £40-45,000 per annum + Car + Benefits, Home-based, Nationwide Account Manager/Project Manager - Content/video solutions £28000 - £40000 per annum + benefits, London More Jobs Latest Work Canal Digital "silver hand" by Try/Apt 14 November 2014, 10:59AM Canal Digital, the Scandinavian pay TV and internet service, has released an ad humorously exaggerating how badly life can go if you miss out on television's water-cooler moments. Oslo agency Try/Apt created the ad, in which a man misses a TV show th... J2O "there's joy in the blend" by Bartle Bogle Hegarty 14 November 2014, 09:56AM J2O, the fruit-juice brand owned by Britvic, is releasing a TV campaign trumpeting the joys of mixing things together. Bartle Bogle Hegarty created the ads, which tie back to the product s blend of flavours. For instance, in one ad, break-dancers per... Marks & Spencer "#FollowTheFairies" by Rainey Kelly Campbell Roalfe/Y&R 13 November 2014, 02:37PM Marks Spencer's Christmas campaign features two fairies whose job it is to add magic to people's lives over the festive season. The spot is set to Julie London s version of Fly Me To The Moon and ends with the strapline "Christmas is better with ... Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.