Thursday, 13 November 2014

Breaking news from Brand Republic - Watch Sainsbury's Christmas WW1 ad, plus Sheffield United; AKQA; Morrisons; Dixons Carphone

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Watch: Sainsbury's launches 'Christmas is for sharing' WW1 ad
Watch: Sainsbury's launches 'Christmas is for sharing' WW1 ad
by Maisie McCabe
12 November 2014, 07:52PM
Sainsbury's has launched its "Christmas is for sharing" World War I ad featuring a chocolate bar the supermarket will be selling in store to raise money for the Royal British Legion.
Sheffield United shirt sponsors threaten to walk if convicted rapist Ched Evans is re-signed
Sheffield United shirt sponsors threaten to walk if convicted rapist Ched Evans is re-signed
by Ben Bold
13 November 2014, 08:26AM
Sheffield United sponsors are threatening to terminate their partnerships if the club goes ahead and signs up former player and convicted rapist Ched Evans.
James Hilton departs AKQA
James Hilton departs AKQA
by Staff
13 November 2014, 08:00AM
James Hilton, the co-founder and chief creative officer of AKQA, is leaving the agency after 20 years to launch his own interior and product design company, handing over AKQA's creative reins to Rei Inamoto.

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Morrisons ramps up Christmas marketing budget to win back customers
Morrisons ramps up Christmas marketing budget to win back customers
by Sara Spary
13 November 2014, 09:18AM
Mike Hoban, Morrisons' brand and communications director, says he wants to make the retailer famous for its value, fresh produce and in-store expertise, as it faces one of its most important Christmas trading periods.
Dixons Carphone begins �90m media review
Dixons Carphone begins �90m media review
by Arif Durrani
13 November 2014, 08:00AM
Dixons Carphone, the electronics retail group, has kicked off a review to consolidate its two media planning and buying accounts, worth a combined �87 million.
Amazon hiring in the UK for Prime Air drone tests
Amazon hiring in the UK for Prime Air drone tests
by Ben Bold
12 November 2014, 02:42PM
Amazon is seeking aviation experts and other flight-related roles in Cambridge, as it looks to develop its Prime Air drone delivery service in the UK.
Channel 4 to make record investment in drama in 2015
Channel 4 to make record investment in drama in 2015
by Gurjit Degun
12 November 2014, 04:18PM
Channel 4's spend on drama shows next year will be its highest ever in the category, the broadcaster's chief creative officer, Jay Hunt, revealed at its upfronts event yesterday.
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