Saturday, 8 November 2014

This week's most read news and best ad campaigns

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Watch: New John Lewis Christmas ad
by James Swift,
06 November 2014, 08:00AM
Watch: New John Lewis Christmas ad
John Lewis' festive campaign tells the tale of a boy who can't wait for Christmas so he can present his penguin friend, Monty, with the companion he has longed for.
Publicis Groupe to buy Sapient for $3.7bn
by Maisie McCabe,
03 November 2014, 08:32AM
Publicis Groupe to buy Sapient for $3.7bn
Publicis Groupe has agreed to buy "crown jewel" Sapient in a $3.7 billion (£2.3 billion) cash deal, to accelerate its digital expansion and put the failed merger with Omnicom behind it.
Paddy Power calls creative pitch
by James Swift,
07 November 2014, 12:10PM
Paddy Power calls creative pitch
Paddy Power, the controversial bookmaker, is reviewing its creative advertising account after three years working with Crispin Porter & Bogusky.
Unilever shifts global Maille account to Adam & Eve/DDB
by Jeremy Lee,
07 November 2014, 10:23AM
Unilever shifts global Maille account to Adam & Eve/DDB
Adam & Eve/DDB has been appointed by Unilever to lead the global advertising for its premium French food brand Maille.
Watch: Marks & Spencer's Christmas ad
by Kate Magee,
07 November 2014, 11:52AM
Watch: Marks & Spencer's Christmas ad
Marks & Spencer has today released its Christmas ad and has revealed it is behind the mysterious Two Fairies Twitter account.
Fetch sells to Dentsu Aegis
by Arif Durrani,
06 November 2014, 08:00AM
Fetch sells to Dentsu Aegis
Dentsu Aegis Network has acquired the mobile specialist Fetch in a deal estimated to be worth £30 million.
Droga5 parachutes new MD into London office from New York
by James Swift,
04 November 2014, 04:50PM
Droga5 parachutes new MD into London office from New York
Droga5 New York's senior account lead, Nick Simons, is moving to the agency's London office to become managing director.
Drink-drive ad coincides with 50-year anniversary
by Sara Kimberley,
07 November 2014, 09:54AM
Drink-drive ad coincides with 50-year anniversary
With the Government launching a drink-drive ad campaign to coincide with the 50th anniversary of its first drink drive ad, we take a look back at some of the ads through the past five decades.
Debenhams "found it" by JWT London
04 November 2014, 09:06AM
Debenhams
Labour offers election role to Lucky Generals
by Parliamentary Correspondent,
06 November 2014, 08:00AM
Labour offers election role to Lucky Generals
Labour is expected to drop its original plans to hold a pitch for its general election campaign and has promised Lucky Generals a key role.
Romeo Beckham stars in Burberry's first global Christmas campaign
by Maisie McCabe,
03 November 2014, 10:17PM
Romeo Beckham stars in Burberry's first global Christmas campaign
Burberry has launched its first global Christmas campaign, with a film starring Romeo Beckham, the 12-year-old son of David and Victoria.
Watch: Boots' Christmas ad
by James Swift,
06 November 2014, 01:19PM
Watch: Boots' Christmas ad
A family puts off celebrating Christmas until the early hours on Boxing Day so that a nurse coming off an all-nighter does not miss out, in Boots' festive campaign.
Lidl "the little present" by TBWA\London
06 November 2014, 12:00AM
Lidl
Travelodge opens talks with agencies over £15m account
by Jeremy Lee,
06 November 2014, 08:00AM
Travelodge opens talks with agencies over £15m account
Travelodge has called a review of its £15 million advertising account.
Aldi "everyone's coming to us this Christmas" by McCann Manchester
05 November 2014, 02:29PM
Aldi
Sorrell should leave talk of love to the French, Lévy says
by Maisie McCabe,
03 November 2014, 03:09PM
Sorrell should leave talk of love to the French, Lévy says
Maurice Lévy, the chairman and chief executive of Publicis Groupe, has rejected suggestions that its $3.7 billion purchase of Sapient was the behaviour of a "jilted lover".
Peter Scott leaves Engine
by Anna Reynolds,
06 November 2014, 09:58AM
Peter Scott leaves Engine
Peter Scott, the vice chairman of Engine Group, the owner of ad agency WCRS and digital agency Jam, is leaving the company.
Senet hands creative account to The Corner
by James Swift,
06 November 2014, 08:00AM
Senet hands creative account to The Corner
The Senet Group, the new body set up by some of the biggest bookmakers in the country, has picked The Corner to create a responsible gambling campaign after a competitive pitch.
Notonthehighstreet.com "choose a Christmas less ordinary" by WCRS
04 November 2014, 04:38PM
Notonthehighstreet.com
Watch: Waitrose Christmas campaign
by James Swift,
07 November 2014, 01:25PM
Watch: Waitrose Christmas campaign
Waitrose's Christmas TV ad is a low-key affair that builds on the retailer's message that its employees are more dedicated because they own part of the business.
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