Thursday, 6 November 2014

Watch: New John Lewis Christmas ad, Travelodge, Fetch, Dentsu Aegis, John Lewis Q&A, e-cigarette, Carat, Kwik Fit

Sorrell should leave talk of love to the French, Lévy says 

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Latest news
Watch: New John Lewis Christmas ad
by James Swift,
06 November 2014, 08:00AM
Watch: New John Lewis Christmas ad
John Lewis' festive campaign tells the tale of a boy who can't wait for Christmas so he can present his penguin friend, Monty, with the companion he has longed for.
Travelodge opens talks with agencies over £15m account
by Jeremy Lee,
06 November 2014, 08:00AM
Travelodge opens talks with agencies over £15m account
Travelodge has called a review of its £15 million advertising account.
Fetch sells to Dentsu Aegis
by Arif Durrani,
06 November 2014, 08:00AM
Fetch sells to Dentsu Aegis
Dentsu Aegis Network has acquired the mobile specialist Fetch in a deal estimated to be worth £30 million.
Labour offers election role to Lucky Generals
by Parliamentary Correspondent,
06 November 2014, 08:00AM
Labour offers election role to Lucky Generals
Labour is expected to drop its original plans to hold a pitch for its general election campaign and has promised Lucky Generals a key role.
Sapient deal reshapes Maurice Lévy's legacy
by Claire Beale,
06 November 2014, 08:00AM
Sapient deal reshapes Maurice Lévy's legacy
If you believe the gossip, WPP's Sir Martin Sorrell was on the phone to Sapient Corp's mandarins last weekend making a counter offer for the digital company, which, by Monday morning, had accepted an astonishing $3.7 billion bid to join Publicis Grou...
Labour mulls ban of e-cigarette ads
by Parliamentary correspondent,
06 November 2014, 08:00AM
Labour mulls ban of e-cigarette ads
Labour will consider banning e-cigarette TV ads if they win the next general election, as one of the party's MPs accused industry regulators of "weakness and naïvety" in allowing commercials to feature them from Monday (10 November).
Peter Scott leaves Engine
by Anna Reynolds,
06 November 2014, 09:58AM
Peter Scott leaves Engine
Peter Scott, the vice chairman of Engine Group, the owner of ad agency WCRS and digital agency Jam, is leaving the company.
John Lewis Christmas ad: a Q&A with the adman behind the campaign
by Ben Bold,
06 November 2014, 10:45AM
John Lewis Christmas ad: a Q&A with the adman behind the campaign
John Lewis' agency Adam & EveDDB is the creative brain behind the retailer's Christmas campaign, which for many has come to exemplify the power of Christmas advertising.
Carat formally awarded Govt account after court decision
by Arif Durrani,
06 November 2014, 08:00AM
Carat formally awarded Govt account after court decision
Carat has been formally awarded the Government's £140 million media buying account, after Mr Justice Akenhead lifted the legal stay preventing the contract from leaving M4C.
Young's Seafood calls pitch for digital and social
by James Swift,
06 November 2014, 08:00AM
Young's Seafood calls pitch for digital and social
Young's Seafood is looking for an agency to handle its digital and social advertising.
Enter lands Kwik Fit UK creative business
by James Swift,
06 November 2014, 08:00AM
Enter lands Kwik Fit UK creative business
Kwik Fit, the car-servicing and repair company, has appointed Enter as its UK advertising agency.
McCann recruits BMB creative duo
by James Swift,
06 November 2014, 08:00AM
McCann recruits BMB creative duo
McCann London has hired Joe Koprowski and Peter Browse, a creative team from BMB.
Sky reappoints WCRS for Now TV after pitch
by James Swift,
06 November 2014, 08:00AM
Sky reappoints WCRS for Now TV after pitch
Now TV, BSkyB's video-on-demand service, has reappointed WCRS to its creative account after a pitch.
How John Lewis plans to use tech to bring its Christmas ad campaign to life
by Sara Spary,
06 November 2014, 12:01AM
How John Lewis plans to use tech to bring its Christmas ad campaign to life
John Lewis is rolling out in-store experiential activity as part of its 2014 Christmas campaign to bring the "magic of Christmas" to life with "never before seen" immersive technology.
Promoted
See what Sally Silver had to say at the AOL digital upfronts
30 October 2014, 12:53PM
See what Sally Silver had to say at the AOL digital upfronts

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Pick & Turkey
Pick of the week: Sony Bravia, Adam & Eve/DDB
06 November 2014, 08:00AM
Pick of the week: Sony Bravia, Adam & Eve/DDB
Sara Kimberley loves the new Sony Bravia spot: "This deserves a place among the best Sony ads. The cinematography is stunning, with a great version of Diamonds." It was written by Frances Leach, art directed by Christopher Bowsher and directed by Lei...
Turkey of the week: Britain's Beer Alliance, SapientNitro
06 November 2014, 08:00AM
Turkey of the week: Britain's Beer Alliance, SapientNitro
Jeremy Lee takes a guess that Maurice L vy didn t buy SapientNitro for its creative prowess: "This really should be a dream brief they even managed to get Michael Winterbottom to direct it. Unfortunately, we are left with a disjointed sub-McDonald ...

Also in the news

JWT London bolsters creative department with two hires
by Jeremy Lee, 06 November 2014, 08:00AM
Senet hands creative account to The Corner
by James Swift, 06 November 2014, 08:00AM
Lévy: Sapient deal will deliver 'unmatched reach and scale'
by Maisie McCabe, 06 November 2014, 08:00AM
Watch: TK Maxx new Christmas ad
by Gurjit Degun, 05 November 2014, 05:30PM
Procrastination: how to beat it
06 November 2014, 08:00AM
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Latest Work

World's Talking About: From London With Love
06 November 2014, 08:00AM
World's Talking About: From London With Love
It s startling to think that one of David and Victoria Beckham s children is old enough to star in an ad. What s worse is that it s not even their oldest child. Still, there s a sense of inevitability about it the Beckhams were hardly going to heed...
Private View: Robert Doubal and Rory Sutherland
06 November 2014, 08:00AM
Private View: Robert Doubal and Rory Sutherland
Creative Robert Doubal Co-president and chief creative officer, McCann London So, I m on holiday this week with my extended family in Scotland. And I believe a rested staff is more productive. Myself included. So I ve drafted in someone e...
Lidl "the little present" by TBWA\London
06 November 2014, 12:00AM
Lidl
Lidl s Christmas campaign continues its "Lidl surprises" ploy giving people free food and then revealing that the luxurious snacks come from the budget supermarket. TBWA\London created the latest ad, in which Hertfordshire residents are treated by ...
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